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IKEA Presentation - Meeting the customer online

Mårten Angner presents insights into meeting the customer online gathered from over 50 eye-tracking studies of e-commerce sites since 2009

Mårten Angner

on 9 March 2016

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Transcript of IKEA Presentation - Meeting the customer online

Meeting the customer online
Thank you!
Mårten Angner
+46 70-7770579
Emotional decisions
Jakob Nielsen's Alertbox, February 19, 2008:
Top-10 Application-Design Mistakes

Sliders studied
Customer experience of e-commerce is more that just the click-to-buy
Källa: Accando
Meeting real customers
Start page
All categories
Search result
Categories & inspiration
Encouraging buy buttons
Product lists
Product page
Shopping cart
Eye tracking?
How many users do we need to meet?
Jakob Nielsen’s Alertbox, March 19, 2000
Look for pain & gain
Full transcript