Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

IKEA Presentation - Meeting the customer online

Mårten Angner presents insights into meeting the customer online gathered from over 50 eye-tracking studies of e-commerce sites since 2009
by

Mårten Angner

on 9 March 2016

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of IKEA Presentation - Meeting the customer online

Meeting the customer online
Thank you!
Mårten Angner
marten@whiteport.com
+46 70-7770579
Emotional decisions
Jakob Nielsen's Alertbox, February 19, 2008:
Top-10 Application-Design Mistakes

http://www.useit.com/alertbox/application-mistakes.html
Sliders studied
Customer experience of e-commerce is more that just the click-to-buy
Källa: Accando
Meeting real customers
Start page
All categories
Search result
Categories & inspiration
Encouraging buy buttons
Product lists
Product page
Shopping cart
Shoppinglistan
Eye tracking?
How many users do we need to meet?
Jakob Nielsen’s Alertbox, March 19, 2000
Look for pain & gain
Full transcript