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IKEA Presentation - Meeting the customer online
Transcript of IKEA Presentation - Meeting the customer online
Jakob Nielsen's Alertbox, February 19, 2008:
Top-10 Application-Design Mistakes
Customer experience of e-commerce is more that just the click-to-buy
Meeting real customers
Categories & inspiration
Encouraging buy buttons
How many users do we need to meet?
Jakob Nielsen’s Alertbox, March 19, 2000
Look for pain & gain