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Sheridan College Emergency Information Mgmt 1

Session 1 - Introduction
by

Alain Normand

on 14 January 2016

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Transcript of Sheridan College Emergency Information Mgmt 1

Skills
Interest
Outlook
Knowledge
Discussion! What would you want to get out of this course?

online chat

Evening?
WHAT THIS COURSE IS ABOUT
My style is
Interactive
Case
studies
Discussion
Assignments
Interview 20%
Scrum 20%
Press release 20%
Team Press Conference 20%
Other
Mid-term quiz 10%
Final test 10%
Case studies
List provided
Personal experience
Others, with permission
Must be:
Emergency management related
Strong communications planning component
Development based on accepted principles
Your communication is based on what should have happened, not what actually occured
PSRV 50016 Emergency Information Management
Instructor: Alain Normand
ABOUT ME
Canadian Centre for Emergency Preparedness
National Committee on Critical Infrastructure protection
Canadian Standards Association Committee on National EM & BCP standard (Z1600)
Ontario Emergency Management Doctrine Committee
World Conference on Disaster Management speaker and coordinator
International Association of Emergency Managers education accreditation committee
Foundation for International Training partner in Canada-China EM development program
Professional associations
York U professor since 2005



Sheridan College professor since 2006
2010 National Emergency Management Award
2011 IAEM Executive Citation
2009 Arts Acclaim Best Fiction Writer of the year Award
Course Manual
John Cooper
Crisis Communications in Canada,

Strong Canadian content until 2006,
Excellent case studies,
Great insight into the ethics and the methodologies of Crisis Communications
Additional readings
Provided online articles
Slate downloads
BREAK
TOPICS WE WILL STUDY
Basic communications principles
Public Alerting and notification
Media coordination
Press releases
Interviews
Scrums
Press conferences
Difficult questions
Public confidence
Trust
Credibility
Public Awareness
Public Education
Stakeholder Relations
Internal Communications
Audience
Spokeperson
Perception
...and more
But first,
a recent case study
Elliot Lake mall collapse
What happened?
Social Media in Emergency
Start planning your teams now:
4 per team
Press conference, everybody speaks
In front of class
Class is the media, asking questions
5 components of communication
Sender
Receiver(s)
Transmission
Coding
Decoding
Communication chain principles:
If one element of the chain breaks, the communication is incomplete
Communication always flows from sender to receiver, the responsibility lies on the sender
The further along the chain, the less control you have over the message
5 Components of communication
3 Key principles
The messenger
Albert Merhabian
1971
Choosing the right messenger!
Qualifications of the spokesperson:
Must be an employee/member of organization
Has the authority to come through on promises
Knows the organization and its products/services
Can simplify technical information
Charismatic, sincere (right tone)
Credible on-camera presence (right posture)
Wants the job
Notice: doesn't have to be a good writer, someone else can write the text
Choosing the right messenger?
Recap
For next week...
Assignment: update your profile and join the forum "Getting to know you", no marks but good class participation and part of practicing communications.

Reading for following class: "Opposition to wind farms" article.
Questions?
THANK YOU
"Mary, are you ok?" said John.

"I'm fine," said Mary.
Chapter 1
Chapter 1
John ran down the hill, hardly catching his breath in between strides and jumping over obstacles.

He yelled out "Mary, are you ok?"
"Mary, are you ok?" said John.

"I'm fine," said Mary.
Chapter 1
The angst in his voice made Mary stop brushing the dirt off her clothes and look up.

Quickly, she yelled back as he tried to navigate down a steep surface where she fell through just seconds before. "I'm fine."

She tried to put on a smile but pain in her elbow told her something might be broken and she may not be as "fine" as she was trying to make John believe.
Chapter 1
John raised an eyebrow and frowned. He went around the desk, sat on the corner, crossed his arms, and looked down at her.

Letting out a short, almost imperceptible sigh, he said, "Mary, are you ok?"
"Mary, are you ok?" said John.

"I'm fine," said Mary.
Chapter 1
She kept her eyes down. She knew if she looked in his eyes she would burst in tears. She got off the couch and quickly turned around looking at the back wall.
He let out another sigh, this one a bit louder. She knew he was waiting. In a tiny voice, she said "I'm fine," unable to say more without having the whole deck of cards crash to the ground.
The messenger
Political Science, Public Admin
Founding member and President, Ontario Association of Emergency Managers (OAEM)
Member IAEM, DRIE, ASIS
Director on numerous committees
Director of OAEM education committee responsible for creation of YorkU program
Ministry of Colleges and Universities
Revenue Canada, Customs and Excise
City of Gatineau Public Safety, Director of Support Services
My office
City of Brampton
Consulting
Awards
China
The future
Numerous articles and blog
s on EM
Contributor to YorkU review
of personal actions
during emergencies
Author of trilogy, novels wi
th an emergency
management theme:
The Return of the Spani
sh Lady
The Curse of El Nino
The Harness of the Rivie
ra
Writing
Disaster Relief Volunteer
Saguenay 1996
Ice Storm 1998
SARS
Blackout
Vaughan Tornado
Wellesley Fire
Haiti Repatriation
...and more
Communications
Planning
Training
Exercises
Partnerships
Public Education
Session 1
Even more recently:
Lac Megantic, Quebec
OUT OF PRINT
Toronto HUSAR team called, took more than 8 hours to get there
Small community, everyone knows everyone
Survivors confirmed
3rd floor is parking, collapse with car going through to first floor
We have to pull out
You're giving up
For safety reasons and only until situation is stabilized
COMMUNICATION FAILURE
Read the case study,
check out online reports:
Globe and Mail, CBC
What is your first impression? What is wrong in this scrum?
Is he doing better now?
Full transcript