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Logo Design Love

Book Report

don dunn

on 15 July 2011

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Transcript of Logo Design Love

Keep It Simple Make It Relevent Incorporate Tradition Aim For Destinction Commit To Memory Focus On One Thing Simple solutions help meet most of the other requirments The design must be appropriate for the business it defines Stay true to brand identity, and avoid trends because they come and go like the wind Design so that your logo can be recognized by just an outline Design something that can make an impression in an instant Ideally your design should work at only one inch without loss of detail Focus on just one feature to help your logo stand out Think Small Elements of Iconic Design from David Airey logos used FedEx Ed's Electric Vanderbilt University Newspaper Marketing Agency New Bedford Whaling Museum World Wildlife Fund Zippo I recommend this book to anyone interested in logo design [obviously the book touches on a number of other topics, but I can only bore you for so long in good conscience] keep it simple.
make it relevant.
incorporate tradition.
aim for distinction.
commit to memory.
think small.
focus on one thing. BUT! rules are made to be broken so to recap
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