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College Cuisine

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by

Sanjana Roy

on 13 February 2014

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Transcript of College Cuisine

College Cuisine
Lion Bites

The Idea
Lion Bites

One-day celebration of food
Delicious Food
Entertainment
Memorabilia
Connecting students and local restaurants

Value Proposition
Two target audiences:

Students

Restaurants

Research
Two-fold:

Students:
Survey and focus group

Restaurants:
Personal meeting
Students: Survey
Research Results
Demographics
Restaurants
Intellectual Property

To patent or not to patent?
Research Conclusions
Students
Restaurants
Conclusions
Change of time
Change of price
Change of marketing strategy
QUESTIONS?
The Problem?
So many restaurants..
..So little time!
Demographics
Get restaurants on board
Provide entertainment
Promote, Promote, Promote!
Student-to-student marketing
Direct access to a potential returning customer base
Restaurants
Students

Cheap meal
Entertainment
Discounts to restaurants
Full transcript