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SP Capabilities

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by

Michael Vossen

on 3 November 2015

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Transcript of SP Capabilities

Desktop Audience
1.3
Million Monthly Page Views
222k
Monthly Unique Visitors
Avg HHI $96,561 Avg Age 41
Tablet
1.1
Million
Monthly Page Views
227k
Monthly
Unique Visitors
Avg HHI $90,599
Extended
Network
Behavioural Targeting
Targeting Methods
ReTargeting
Look-A-Like Modeling
Rich Media Ad Units
Filmstrip
Windowshade
Expanding
Sidekick
Lights Out
Top Layer
Mobile
Rich
Media
TakeOvers/ Point of Entry
Social Media Management
Facebook Advertising
Video
Production
Search
Marketing
Social Media
Marketing
Display
Marketing
Video
Advertising
Multi-Platform
Reach
Creative
Social Media
Management
Analytics &
Reporting
Native
Advertising
Print | Web | Mobile | Tablet
& Mobile
Avg Age 39
Audience
http://postmedia.celtra.com/preview/b2834bb1
One
Shop
Stop
Thank
You!
Dynamic Creative Optimization
Section Sponsorship
Postmedia Network
https://www.google.com/doubleclick/studio/ua/externalpreview#q8ExQvpLSJqL8dW0FRuATA
http://postmedia.celtra.com/preview/d0bad76d
Facebook Exchange
Amazon.ca
Tsn.ca
Ebay.ca
Food.com
Forbes.com
HGTV.com
Sportsnet.ca
Engadeget.ca
IFLScience.com
Howtogeek.com
MarthaStewart.com
Kijiji.com
Bestbuy.ca
FoodNetwork.ca
How it Works
We select relevant keywords, location & create ads
Users search for those keywords
Google ranks ads using their auction system
Winning ads appear
You only pay when the ad is clicked

Standard Display Ad Units
If at first you don't succeed
Mobile Standard Display
Control: As much or as little as you want
In-Stream
Right Rail
Content Advertising
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
Content Page
Align your brand with ours
Drive Traffic To Content
Native Advertising and Social Amplification
Native Advertising:
Advertising in a way that fits the form and function of the website in which the ads placed, Essentially blurring the lines between content and advertisement.
Social Amplification
Promoting your post through Facebook and Twitter with optimized headlines
Postmedia Works Team come from editorial backgrounds and optimize daily
Reporting
With social amplification we aim for a Engagement Rate
1%
Digital Video makes up 28.5% total display Ad spend
Total digital viewing has doubled since 2012
Pre-Roll
In-Banner
Leaderboards
Big Box
Youtube Pre-Rolls
In-Line Video
Expandable Display
Our team of dedicated in-house search experts have exclusive knowledge of Google offered through our partnership.
Search Engine Optimization
Content Creation
Demographic
Geographic
Behavioural
Category
Contextual
Weather-Triggered
Hyperlocal
Time Of Day
Geo-Fencing
ReTargeting
Look-A-Like
Device Specific
Social Networks
Interactive, Engaging, Eye Catching
Full transcript