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Copy of Early Career Artist Development

Things every artist should know

Kim Goodwin

on 13 October 2015

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Transcript of Copy of Early Career Artist Development

Early Career Artist Development
What we will cover

What every artist should know
A focus on marketing

Things Every Artist Should Know
2008 Freedman Foundation Scholarship Winner Amy Kennedy, Vibration Series, Artist Blend Glaze Material, May 2010
A focus on Marketing
Contracts & Wages
Resale Royalty
Budgets & Finance
Finding Revenue
Setting up your own space
Australia Council Grants for Emerging Artists
$10,000 to support the creation of new work by early career craftspeople, designers, media artists, visual artists and arts writers.
Proposals can be submitted for cost relating to making or researching new work or within the development of work for an exhibition, production and/or publication.
For those with less than 5 years continuous professional experience.
Close April 15th.
Success rate 16.2%
New Work Early Career
$20,000 designed to support ARIs to present programs and activities that enrich the diversity of artistic practice in Australia and allow artists to make new work.
Applications should include:
Projects that place a strong emphasis on creation of new work and the demonstrated potential for this work to reach a wide audience for presentation and critical debate,
Projects which encourage and facilitate diverse development, innovation and excellence within the practice of emerging artists.
Could include:
Closes 30th January
31% successful
Artist Run Initiatives - New Work
Contact for both of these grants is:

Alex Bellemore, Program Officer, Visual Arts:


02 92159042
Feedback on grant applications
The board encourages professional, high quality visual documentation of all work submitted as this is the main tool with which the board evaluates the artistic merit of each application.

ather than trying to show the diversity of your practice, you should select support material that best relates to your proposed project.

In writing your project description, clarity and accuracy in the use of terminology is essential. We recommend applicants avoid jargon and focus specifically on describing what they intend to do over the grant period, how it will be achieved and the expected impact it will have on their practice.

The board strongly encourages Established artists to propose projects with a high level of innovation. Artists should demonstrate in their proposal how the project will advance or progress their practice.
Other sources of funding
Awards, Competitions and Prizes

Award exhibitions, competitions and prizes may be an important market for you because:
they provide opportunities to exhibit and sell work to markets you may not usually have access to,
they can be a primary acquisition mechanism for galleries and businesses,
being the winner can increase your profile and bring recognition and validation for your work.
Career development
NAVA Space for Work and Show TIPS

NAVA and Museum and Galleries ARIs and Compliance Factsheet

Arts Law Centre of Australia

Empty Spaces

Creative Spaces
Where to get help
What type of space do you want to occupy?

What type of business will you be conducting?

What do you need to do to comply?

What processes do you have to go through to occupy a space?
What will be your OH&S and risk management strategies
Insurance needs
What kind do you need?
Why do you need it?
Questions to ask
The artists' resale royalty scheme started on 9 June 2010.
commercial resales of artworks for $1,000 or more must be reported,
a 5% royalty is payable on some resales. 
Key features of the scheme:
it applies to resales of existing as well as new works,
it applies to a range of original artworks,
included limited edition prints authorised by the artist,
it does not apply to a private sale from one individual to another,
all resales for $1,000 or more must be reported,
a royalty is not payable on the first change of hands after 9 June,
a royalty is not payable on resales for under $1,000,the scheme will be extended to artworks from countries that have similar schemes.
Australian Copyright Council


Copyright Agency Limited

Arts Law Centre of Australia
Copyright is an economic right. You can ask for payment for the reproduction of your work and if someone breaches your copyright you can ask for monetary recompense.

Licensing copyright:

A copyright license will cover issues such as:
What work is covered by the license
Who is allowed to copy the work
For what purposes number of reproductions
territory of coverage
to be reproduced on what
What rights are granted e.g. non-exclusive
What copyright fee payment is required
What control do you want to maintain over the reproduction e.g. do you want to do a quality check?
Your moral rights requirements
Creative Commons
A kind of copyright license you can apply to your work,
Allows you to select the type of license you want to use,
License is a set of terms and conditions you apply to your work, like other forms of copyright, however basis of creative commons is that you agree to make your work available for free distribution with some provisos, e.g. with proper attribution.
A contract is a binding agreement and does not have to be in writing.

Artists encounter many forms of contract, including entry into competitions.
Contract tips:
Understand your rights
Get advice
Only promise what you can deliver
Put everything in the contract
Put everything in writing
Rarely are artists, craft and design practitioners covered by awards,
Practitioners and employers are often poorly informed about what fees and wages should be paid.

Use NAVA's Artists' Scales of Fees and Wages as a resources to protect your rights
control your finances,ensure you can continue to fund your current commitments,enable you to make confident financial decisions and meet your objectives,Crucial for grant or project applications,ensure you have enough money for your future projects.
What should you do when budgeting?
Determine all your needs
Call vendors to check prices
Account for your time
Document cash and non-cash support
Let's talk tax
As a practitioner you will have to decide which of the following tax options you are going to operate under.
The tax office wants you to decide whether:
1. you formally declare the practice is being done as a hobby
2. you are in business and register for an Australian Business Number (ABN) but not for the Goods and Services Tax (GST)
3. you are in business and register for an ABN and for GST.

**You must register for GST if you turn over more than $75,000
To determine whether an artist is in business the Tax Office will apply a number of ‘factors’.
The Public Ruling developed by the ATO helps to ensure that the profit motive is not the only, or primary, factor that the Tax Office applies.
The factors are:
significant commercial purpose/character
 intention of the taxpayer
 profit motive
 repetition and regularity
 activity of the same kind/carried on in a similar way to others
 business like manner/being systematic
 size, scale and permanence of the activity
not a hobby, recreation or sport.
To Establish Yourself As An Artist With The ATO
You can:
1. Keep all tax invoices relating to expenditure for your business, including grants and residencies.
2. Declare anything you sell to validate your claim as a professional.
3. Emphasize your intention to earn an income.
4. Establish the relevance of any arts related employment in your ongoing career path.
5. Register for an ABN and, if appropriate, as a GST business.
6. Keep business records. Start with a cash book and record all of your income and expenses.
Keep all tax invoices,
purchase a logbook for your vehicle and maintain a travel diary when you go on business related travel.
You must separate your business and personal transactions.
7. Have a regular pattern of work.
8. Have a written business plan.
9. Make systematic attempts to bring your work to the market.
10. Have an agent, management, accountant.
11. Build your reputation through exhibitions, events, prize, critical reviews etc.
12. Undertake advertising and promotion, like having a website.
13. Be a member of professional associations.

Businesses not registered for GST CANNOT charge GST on the goods or services they sell, nor can they claim the GST credits on their BAS.
Audience Development:
Defining & Segmenting
Who will want to buy your work?
Marketing is all about how you create and respond to interest in your work.
Product - What you Offer
Price – Cost
Place - Location
Promotion – what and how do you promote yourself
Position – how you are perceived in the market
People – the range of people involved
Traditional Distribution Channels
Commercial Galleries
Public Galleries
Relationships with curators
Cultural Planners
Non-traditional Distribution Channels
Social Media
Websites and blogs
Pop ups
Going Online
1 in 3 Australians are using the internet for arts. Half of 15 – 24 year olds.
Audiences rarely seek out arts events to attend – the message need to be pushed to them in a memorable and enticing way. An integrated online presence and mobile technology can ease them through to the research and decision making phase, like no other channel.
While the old media approach was to ‘send’ messages to promote events, the new media approach is to have a conversation.
Word of mouth is a powerful force at every step of the journey. Now, through social media, artists have a unique opportunity to fuel the conversation, encouraging recommendations, facilitating sharing, responding to feedback and listening to what their audiences are saying.

Video content holds huge appeal and is a powerful way to give audiences a taste of something new, an inside scoop, or a way to relive and remember an event. Mobile technology means audiences can access online content anytime, anywhere, and presents artists with new tools to enrich experiences.
Research shows that arts audiences won’t book a ticket for an event if they don’t get what they need.
At the Event
After the Event
Building relationships with the commercial sector
Do your research
Look at what a gallery exhibits
Who they exhibit
Type of Work
Generate your own energy
Take time
PROPOSALS: High Quality images, writing, ideas, work
Full transcript