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English presentation (Mercedes Benz)

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Enrico Zscheile

on 22 January 2013

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Transcript of English presentation (Mercedes Benz)

History name established 1926 after merger of Daimler (brand "Mercedes") and Benz & Cie.
new name: Daimler-Benz corporation Gottlieb Daimler
(1834-1900) Carl Benz
(1844-1929) not only Mercedes, but also Maybach and Smart Mercedes-Benz group subdivided in 5 business divisions buses trucks passenger cars "unimogs" carriers product politics lifecycle of a car model approximately 7 years "facelift" after 3 / 4 years examples for products (passenger cars) product variation product innovation product differentiation horizontal vertical product diversification horizontal vertical lateral product elimination price politics price differentation regional

quantitative (company cars) sources:
merkur-online.de premium pricing skimming strategy communication politics leasing possible (company cars) psychological pricing (to emphasize quality) Thank you for your attention!
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