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LELOOK Observatoire de tendances

LELOOK is a fashion trends observatory based in Barcelona. We specialise in streetstyle photography and castings, fashion trends reports, fashion communication


on 11 February 2012

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Transcript of LELOOK Observatoire de tendances

Double click anywhere & add an idea Streetstyle Scouting for castings
Nokia - Fosters - Voll Damm Fashion events Brands directory
brands of each look posted Brand promotion events + 950 streetstyle pictures
from all over the world Monthly online
LELOOK contest
sponsored by local designers, brands & shops Debates & Conferences Fashionistas database
We know who they are and what they do
Noche LELOOK Post event video LELOOK events are:

Edgy DJs
Cool singers
Streetstyle catwalk · Look contest
Fashion professionals jury
Creative Make up Artists
Extreme Hairstylists
Fashion photographers
Live photoshooting
Cool promotional actions
Etc. www.lelook.eu WHAT IS Our clients and partners + 3000 fans
in Facebook Online communication
for fashion brands Brand promotion and
product placement
on blogs Our followers

50% male - 50 % female
Between 19 and 40
50% from Spain
10% from USA
7% from France
gay & straight
fashion consumers
social media users
fashion bloggers Teasers María

25 años

she likes:
Dries Van Noten · Martin Lamothe ·
COS · Cruzcastillo · Henrik Vibskov ·

she buys:
vintage · H&M · COS · Aurora
33 años
diseñadora de complementos

she likes & buys:
El Delgado Buil ·
Cosmic Wonder · Miu Miu ·
Prada · Lanvin ·
Marc Jacobs · Topshop · Opening Ceremony Bless · Acne · Marni, Fendi, Chistopher Kane · Yunya Watanabe, Cabanne de Zucca Tim

27 años

he likes & buys:
All Saints · ACNE · H&M · Diesel
(depende qué) · UNIQLO · Filippa K · Comme Des Garcons · Vivienne Westwood · Dries Van Noten ·
American Apparel · Levi's ·
Drykorn · Hurwundeki Luiz

20 años
estudiante en arquitectura

he likes:
galiano · gareth pugh · balenciaga

he buys:
vintage brands Axel

34 años
director de agencia de viaje

he likes & buys:
levis · swear · acne · the kooples · religion · wrangler · converse · disquared · all saints · H&M · drykorn · vintage clothing · comme des garçons LELOOK
Fashion Community 15 guest bloggers
posting in our guestblogs 4000 friends
in Facebook 500 members & subscribers
at LELOOK +1200 unique
fashion visitors / day + 13 000 contacts for
events organisation
database + social networks + 3400 email addresses
of fashion addicts
and fashion professionals
Fashion trend consultancy
Trend reports based on
Street pictures + fashion shows Communication strategies Social media strategies Blog creation Exemple of
on a French fashion
website for the brand
ETNIA Exemple of
for the brand
ETNIA Exemple of
for LELOOK Exemple of
for LELOOK The blog created
and managed
for the Catalan
government and local
Fashion Week
Full transcript