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Iphone

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by

Adam Gresch

on 8 October 2013

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Transcript of Iphone

Synopsis
Goals
Customer Needs
Pricing Strategy
Competition
Product
Place
Marketing Mix
Trends
Human Resources
Marketing Timeline
Price
Success
Thank You
IT'S NOT USED IT'S JUST NOT NEW
By: Alex Lewis, Kayla Bailey, Adam Gresch, Jake Verlin
Synopsis
Company Goals
Customer Needs
Pricing Strategy
Competition
Marketing Mix
Trends
Human Resources Requirements
Marketing Timeline
Methods of Measuring Success
Thanks for Watching!
Questions
Do you have
any questions?
15 -25
40+
Affordable products
Trusted company
London:
English
6th largest economy
Europe
New products of older models
All age groups
Website & retail stores
Salt Lake City to London, UK
Economic:
Still rebuilding
New product, old models
5th in the United States
2nd in the world
Best Buy
Refurbrished
High prices
Ebay
Unreliable
Amazon
High prices
Local Retailers
Additional charges, etc.
IT'S NOT USED, IT'S JUST NOT NEW
Focused on electronics
Affordable prices
E-Waste
Promotion
Commercials and billboards
Trade Shows and college fairs
Internet media
Customer reviews
Demand, sales, and development statistics
Changes in market shares, revenues, and profits
Consumer growth
Website traffic, etc.
Social:
Newest social trends
Media Advertisements
Internet Sales
Social Networking
Internet & Office Based
Missions Statement: To assist Josh Reed and Monica Sweeny expand their business both nationally and globally. We will be providing them with a marketing plan that will help their company succeed to its fullest potential.
1. Establish website
2. Expand Nationally
3. Expand Globally
4. Maintain 20 % net profit margin
Electronics offered; lower price
Warranty
E-Waste for discounts
Legal:
Buying Land
Taxes
Import/Export
Culture
Affordable
Tier 1 - Within 1 year, 25% Net Profit
Tier 2 - 1-2 years, 15% Net Profit
Tier 3 - 3 or more years, 5% Net Profit

Expenses
Rent, utilities, employee salaries, original price of items
3rd tier attracts customers
Other tiers make profit
Economy
Official language is English
Heart of Europe
Technological:
European cell phone purchases
Laptop Sales
Tablet Sales
Full transcript