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we're going social

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by

rebecca melrose

on 11 November 2015

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Transcript of we're going social

Twitter
Hootsuite
Content
#beliebers #live #nofilter
srsly!? why?
drive sales
generate leads
manage brand
nurture community
inform
listen
customer service
educate
monitor
Brand
Management
Professional Stalking
customer insights
eye on competition
analytics
market intel
trust
community
building
networking!
Brand
Recognition
cheap!
quick!
traffic!
organic
links
it's not the size of your...
...audience
it's what you do with it.
it's also a little bit the size...
offer a peek
behind the scenes
it's radical!
...but you still need a good product
...and you need to think about why
1.
2.
3.
be genuine
listen & repeat
be persistent
emojis worked?!
talk 10%
interact 90%
use custom
formatting
use vanity
URLs
vanity URLs
are a waste
always
use images
don't always
use images
write longer
posts
write shorter
posts
involve
everyone
don't
involve
everyone
ask for follows
never ask for follows
don't engage
with criticism
always respond
to criticism
post all the time
don't post all the time
use metrics
just go for it
plan everything
#140 characters
followers
subscribed to our updates
may or may not be relevant
we can direct message - DM
one way following on Twitter
following
brands we subscribe to
their updates appear in timeline
customers/news/followbacks
follower/following ratios
secretly following using lists
?
?
300 million active users
easy way to sort content
#simples
#
websites for top hashtags
industry keywords
#people #hate #it #when #you #use #too #many #and #because #this #is #social #media #we #want #to #keep #our #friends #happy...
#SomePeopleAlsoHateThis
#ThisIsCalledCamelCase
#YouCanNeverPleaseEveryone
#thisseemsmuchhardertoread
Trending Topics
words used at a higher rate
organised campaign or event
users can gauge what is happening
can be viewed by region
chance to have Tweets viewed
Handle
unique identifier
@1spatialaus
used to search, mention or reply
reply
retweet
favourite
Twitter Chat
#geowebchat
frequency
engagement
wary of net speak
check your info
self promotion
hashtags no more than 3
use retweet, RT,
or via if you edit post
TweetUps
search #TweetUp/ your city
"keep your digital elbows off the digital table!"
"Stories are the Pringles of the soul."

- bec melrose
www.twitter.com
vs.
Profile
Page
- for individuals
- personal info
- add friends
- limit of 5000 friends
- not indexed by
search engines
- for brands
- linked to profile
- 'like' to see content
- no limit on likes
- can have multiple
contributors
Facebook
93%
of most engaging posts on FB
53%
more likes,
104%
more comments
84%
more click throughs
photos
120%
more engagement
facebook.com
social media
management system
schedule
monitor
post
report
tasks
view all
cross post
connect
so say cheese...!
I'm just an industry shark
quantifiable return on attention
attention grabbing headline
demonstrate your expertise
make specific promises to the reader
we love lists!
ow.ly
expensive
impersonal
no facebook insights
yes we can,
if we use
Hootsuite.
I would risk my life to find out the 10 reasons why using FME makes you a better person!
"You retain all rights in, and are solely responsible for, the User Content ..."


it's your butt not theirs!
giving credit will not protect you from an infringement claim.
but for being a good guy
http://prezi.com/74axqgm76ds7/?utm_campaign=share&utm_medium=copy&rc=ex0share
linked websites are official, reputable and be wary of user generated content
I wanna play!
Full transcript