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Thailand

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by

Josh LeFevre

on 17 April 2014

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Transcript of Thailand

Thailand
Land of smiles
Demographics
Ethnicity
Thai 75%
Chinese 14%
Other 11%
Religion
Buddhist 94.6%
Muslim 4.6%
Christian 0.7%
History
Dynasties -> Military Rule -> Democratic Rule (1992)
Background
Adaptation to Nature

Power Distance &
Ascription vs. Hierarchy

Recommendations
Recommendations:
Nature is key
Family is number one
Respect the dignity of the head
Feet are disgraceful
Respect the royal family
Remember Kreng jai
Presented by:
Josh LeFevre, Daniel Mikkelsen
Raegan Erickson, Rachel Hebert

Advantages/Disadvantages
Advantages:
Harmonious Living
Satisfaction with Life
Genuine Respect

Disadvantages:
Slow industrial development
Fear of stepping outside ritualistic bounds.

Family is the center institution
"Thousands of jobs but only one family."
Compassion and Concern
Phikul Fairytale
Collectivist Society

Advantages/Disadvantages
Advantages:
Support
Belonging
Values of selflessness and
loyalty
Disadvantages:
Repression of self expression
Lack of individual development
Respect books and written materials
Understand seniority
Show respect by bowing
Kreng jai
kreng:
fear, be afraid of, be in awe of, dread
Jai:
mind, heart, spirit.

Awe Heart & Fear Heart
"I cannot do this because I Kreng Jai"
Advantages/Disadvantages
Advantage
Strong team environment
Reduces conflict
Better relationships
Disadvantage
Suppress open/honest communication
Restricts innovation
Prevents individual and business growth
Karma
Tradition
Superstition

Predominant Sect of Buddhism is Theravada Buddhism
Focused on Harmony with Nature
Ex: The Thai Forest Tradition
Water Festival
Monkey Buffet
Production:
Large Agricultural exports
70% of land for Ag
Automobile parts
Processed foods
Textile industry
Chemicals
Steel
Uncertainty Avoidance
Capitol: Krung Thep Maka Nakhon, "Bangkok"
Religion
Elephant Polo
Festivals
Government
Business
While Thailand is now a Parlimentary-democracy, Derogatory remarks against the royal family has a penalty of 3-15 years imprisonment.
The society is very Ascriptive and is designed so that you stay within your expertise or education "level" within your family.
**except through superior education ability**
While Education is mandatory and run by the government, one must past tests every few years to determine your advancement.
Language
a senior (ผู้ใหญ่ /pôo yài/) is someone who is older or has a higher rank due to profession or income. Whereas a junior (ผู้น้อย /pôo nói/), is someone who is younger or lower in rank.

ผู้ใหญ่ /pôo yài/: senior, adult, elder
ผู้น้อย /pôo nói/: junior, inferior, subordinate

ผู้ /pôo/: person, people
ใหญ่ /yài/: to be big, large, great
น้อย /nói/: to be little, few, not many

ผู้น้อย /pôo nói/ is opposite of ผู้ใหญ่ /pôo yài/ in the sense of lower age/rank.
Whereas ลูกน้อง /lôok nóng/ is opposite of นาย /naai/ and เจ้านาย /jâo naai/.

ลูกน้อง /lôok nóng/: subordinate, underling
นาย/naai/: superior, master, boss
เจ้านาย /jâo naai/: boss, head, master
Employment:
49% agriculture,
37% service sector &
14% industry
*48% of the workforce is female
Doing Business:
Talk to the highest level leader
hurts Keng jai and ascription principles
Most ventures/contracts must be approved by various government oversight comitees
Family and nature is first priority
While polychronic they are often seen as one of the most monochronic societies in Asia...if they want to be
SMILE WARNING!!
Social Influence
"One less responsibility is better than one more"
-Thai Proverb
Full transcript