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TALLER DE PLAN DE NEGOCIOS MARKETING MIX

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by

Katherine Saavedra

on 5 December 2013

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Transcript of TALLER DE PLAN DE NEGOCIOS MARKETING MIX

MARKETING MIX
Marketing
Los especialistas en marketing utilizamos una serie de herramientas para alcanzar las metas que nos hayamos fijado a través de su combinación o mezcla (mix). Por ello, podemos definirlo como el uso selectivo de las diferentes variables de marketing para alcanzar los objetivos empresariales.
PRODUCTO
PRECIO
PLAZA
PROMOCIÓN
POSICIONAMIENTO
INSIGHTS
COOLHUNTING
CONSUMIDOR PERUANO
DOVE
BENETTON
Comportamiento del Consumidor
Full transcript