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SWOT Analysis on Netflix

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by

Karina Martinez

on 6 October 2015

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Transcript of SWOT Analysis on Netflix

Swot analysis: Maxi, Karina, Vanneh, Ruben, Mark & Anthony
Threats
Amazon Prime
HULU Plus
HBO Go (Game of Thrones, True Blood, Entourage)
YouTube
Redbox
Cable
Weaknesses
Mobile App (Restrictions)
Limited Functionality
Raising Subscription Prices
Waiting for new releases


Opportunities
International Expansion (Canada, England, Japan, France, etc.)
Games
Premium Streaming
Music
Sports
Share "Social Media"
Strengths
Affordable
Young viewers
Regardless of rising prices
Not many employees
Accessability
Smart partnerships
Exclusive shows
User friendly
Sharable
"Ultra HD"
NO ADS!

Facts about Netflix
Founded: 1997 by Marc Randolph & Reed Hastings
HQ: Los Gatos, California
CEO: Reed Hastings
Revenue: (As of 2014) $5.50 Billion
Net Worth Value: $32.9 Billion
Employees: 2,189 full-time
As of 2015 Netflix has 65.5 million subscribers
Number of hours per month that users spend watching Netflix: 10 billion hours
Full transcript