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Succeed in brand strategy by copying Slash
Transcript of Succeed in brand strategy by copying Slash
Create a unique name that helps your brand stand out.
1. Find THE name
He doesn’t talk much.
Slash doesn’t make money by creating a Christmas album with “old family favorites”.
Know what your brand does best, and focus on that.
2.Know your strengths
Slash looks like nobody else but Slash.
Can people recognize your brand in less than a second?
Create a unique look
3. Have a look
Slash has a blast talking to fans on social media.
He posts a lot, from cheering on Shark Week to sharing music tips, and responds to their messages.
Engage in a real conversation with your fans. You’ll learn a lot.
6. Connect with your audience
Slash has worked on TV, movies, even video games.
Each project not only makes sense, it also expands his reach and his audience.
Don’t be afraid to collaborate with other respected brands. It can add a lot of credibility and renew your inspiration.
7.Branch out to keep it interesting.
Slash looks like a rock star and walks like a rock star, but he also sounds like a rock star.
Your product must deliver a killer experience
5. Deliver the goods
Guns n’ Roses ended
Slash continued to grow in the music business, without becoming a “tribute act”.
Keep your brand current and don’t get stuck in the past.
Slash is passionate about animals and serves as a board trustee of the Greater Los Angeles Zoo Association.
Your brand should stand for more than making money.
It can support meaningful causes and contribute to its community without losing its essence.
8. Do good
Now go forth and rock!