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Copy of Copy of Copy of Free prezi - Flat design interface prezi template

Available at Prezzip.com. Flat design interface prezi template. A flat design prezi. Use this minimalistic style designed template to create a professional looking presentation.
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Transcript of Copy of Copy of Copy of Free prezi - Flat design interface prezi template

Business Idea
Social
Technological
Economic
Political
INDUSTRY ANALYSIS
Apparel Industry Size & Growth
Latest Trends...
Increase in Preference for Shopping Online
Major Players
Critical Success Factors...
Competitors Analysis
Direct Competitors
Clothing brand featuring
upscale and urban-career
styles for men and women
Versatile range
of smart work wear accessories
26 stores
in Singapore
0.7 % share
of total retail value of apparel in Singapore

Indirect Competitors
Rules & Regulations
Registration of Businesses with:
Electronic Transactions Act
Singapore Network Information Centre (SGNIC)
Registration of domain names ending with:
Ethics
Employees
Treated with dignity and respect
Provide a conducive business environment
Free of discrimination and harassment

Customers
Honest and Honorable in its operations
All information will be Confidential
Sell products and services based on their merit, superior quality, functionality and competitive pricing

Suppliers
Equitable and licit relationship
Understanding and reasonable to any delay
Deal with any conflicts fairly.

New Venture Planning
Phase 1: Environmental Analysis

-The End-
Q&A
Brand & Quality Conscious
Retail share: 3.2% (2012)
Retail share: 1.9% (2012)
Retail share: 1.3% (2012)
Retail share: 0.7% (2012)
Consumer's Discrete Spending
Increasing Popularity for Online Shopping
Increased confidence in online transactions
Cheaper pricing, greater convenience
Free shipping, unique collections & lower prices

Fashion Shows Enhance Brand Recognition
Increasing popularity of fashion shows (big companies) & trend updates (small retailers)
More inclined to purchase new styles
More Pre-Purchase Research
Trusting of product reviews, online forums & sponsored blog posts

Summary
Uncertain economy climate
Shift towards premium brands slow down
Need for good quality & trendy yet affordable
Source & design trendy yet affordable clothing
Resembles those of high street fashion and premium brands
SUCCESS FACTOR
SUCCESS FACTOR
Wider reach and interaction through social media
More personalize services for customers
Free shipping + same-day delivery enhances the convenience factor

SUCCESS FACTOR
Collaboration with education institutes for new ideas and unique creation
Customers can ‘preview’ design at students’ fashion showcase

Virtual fitting room allows customers to see what fit them
Reward system (Submission of reviews and 'OOTD' looks)

SUCCESS FACTOR
Image Consciousness
Male Consumers More Aware of Trends
Sale of Luxury Goods:
47%
(2007-2012)
Competitive Pricing
Membership
Percentage discounts
Earn points on purchases

Competitor Description
Competitive Positioning
Point of Difference
Online and brick & mortar stores
Allow users to
customize shirts
Price range from
$60 to >$100

Competitor Description
Competitive Positioning
We are online
Full catalogue available online
Membership includes other benefits

Customisation

Point of Difference
High Prices
Male Shirts Only

Competitor Description
Competitive Positioning
Design and retailing
of fashion apparel and accessories
Range of apparel, cosmetics, footwear and accessories for
men, women, children and teenagers
6 stores
in Singapore
1.3 %
total retail share

Predictable Legal Environment
Rights & Obligations of Transacting Parties
Internet Code of Practice
Prohibits broadcast of objectionable materials on grounds of:
Public Morality
Public Order
Public Interest
Public Security
Other Prohibited Materials by Law

.
xxx
.
sg
TrustSG Programme
Comply with Strict Code of Conduct
Help Boost Consumer Confidence
Customized & Off-The-Rack
Affordable Prices
Formal & Smart Casual
Young Adults in Transition
Point of Difference
Fast Fashion
Catwalk designs moving into stores quickly
Newer designs in store
Impulse buying

Less focus on work wear
Less variety, less colours
Competitor Description
Competitive Positioning
Casual wear
for men, women and children
16 stores
in Singapore
1.9 %
share of total retail value

Innovation
HEATTECH
Unique and functional clothing

Point of Difference
Less focus on work wear
Less variety, less colours
Lack of Fitted Off-The-Rack Clothes
Openness to Online Shopping
Beauty Products:
29.4%
Apparel:
24.5%
Increasing Internet Penetration
Prevalence of E-Commerce
Growth of Social Media Usage for Customer Relations
3D Printing Technology
Consumer Expenditure (Aged <20):
367.4m (2008)

503.2m (2013)
Business Angel Scheme
Sector Specific Accelerator (SSA) Programme
SPRING Startup Enterprise Development Scheme (SPRING SEEDS)
EnterpriseOne
What are the criteria you look for when purchasing apparel online?
What are the criteria you look for when purchasing smart wear?
On a scale of 1 to 5, how much does advertisements influence you to purchase apparels?
Are you enticed by discounts when purchasing apparels?
Would you purchase a package bundle which is cheaper than individual prices? (e.g. Shirt/Dress + Blazer + Tie/Accessory @$80 instead of $100 if bought individually). If no, why not?

On a scale of 1 to 5 (1 being the least influential, 3 neutral and 5 the most influential) how much do advertisements influence you to purchase apparels?
Where do you usually get your inspiration to shop from? (Bloggers, family, friends, forums, etc)

What are the top 3 brands of formal wear you remember?
Motivation to Purchase
Inspiration
Impact/Influence of Family/Friends/Others
On a scale of 1-5, to what extent do the opinions of family members influence your purchase decision?
On a scale of 1-, to what extent do the opinions of friends influence your purchase decision?
If people around you advise you not to buy from a certain blog shop or fashion outlet, will you still do so? Why?
On a scale of 1-5, to what extent do online reviews influence your purchase decision?
Likes/Dislikes of Online Shopping
Tell us about your best experience with online shopping.
Tell us about your worst experience with online shopping.
What do you think can be changed/enhanced with regards to online shopping?
How to Improve Services on E-Shopping
How often do you purchase apparels online?
Would you like to sign up for a personal account to keep track of your purchases?
“There is an online shop that allows a virtual fitting room. It also has a wardrobe function that tells you your purchase history and advises you on your purchase.”
What are your views on this online shop?

Market Research
94.8%
Demand for Affordable Clothing
Preference for Local Websites
New & Unique Designs Through Collaboration
Transparent & Customized Feedback
Motivation to Purchase
http://www.spring.gov.sg/NewsEvents/ITN/2011/Pages/Spore-retailers-to-spend-US163m-on-IT-upgrades-20110210.aspx?skw=e-commerce
http://sis.smu.edu.sg/news/2014/03/02/encouraging-innovation-and-entrepreneurship-singapore

Euromonitor

Preference for Local Websites
Locally Spent:
40%
(aprx. S$420 million - 2010)
Foreign v.s. Local:
Unavailability
(58%)
Greater Choice
(48%)
Less Expensive
(44%)
Better Discounts
(58%)
http://www.acra.gov.sg/home/
http://www.ida.gov.sg/Policies-and-Regulations/Acts-and-Regulations/Electronic-Transactions-Act-and-Regulations
http://www.sgnic.sg/
Reference Link:
http://www.mediabuzz.com.sg/asian-emarketing-latest-issue/1247-paypals-first-comprehensive-study-on-online-and-mobile-shopping-in-singapore
http://www.mda.gov.sg/RegulationsAndLicensing/Licences/Documents/Properties/mobj.981.Internet_Code_of_Practice.pdf
Reference Link:
http://www.portal.euromonitor.com.ezp1.lib.sp.edu.sg/Portal/Handlers/accessPDF.ashx/Apparel_in_Singapore.pdf?c=56\PDF\&f=F-237138-23695956.pdf&saveAsName=Apparel_in_Singapore&code=k4x3b6VZiSfrm%2f0GfbnK9qi7PVc%3d
http://www.enterpriseone.gov.sg/en/ContentRepository/Laws%20and%20Regulations/infocomm_laws_internet.aspx
Reference Link:
http://www.portal.euromonitor.com.ezp1.lib.sp.edu.sg/Portal/Handlers/accessPDF.ashx/Apparel_in_Singapore.pdf?c=56\PDF\&f=F-237138-23695956.pdf&saveAsName=Apparel_in_Singapore&code=k4x3b6VZiSfrm%2f0GfbnK9qi7PVc%3d
Reference Link:
http://www.portal.euromonitor.com.ezp1.lib.sp.edu.sg/Portal/Handlers/accessPDF.ashx/Apparel_in_Singapore.pdf?c=56\PDF\&f=F-237138-23695956.pdf&saveAsName=Apparel_in_Singapore&code=k4x3b6VZiSfrm%2f0GfbnK9qi7PVc%3d
http://www.ecgi.org/codes/documents/ica_coe_en.pdf
Reference Link:
http://www.portal.euromonitor.com.ezp1.lib.sp.edu.sg/Portal/Handlers/accessPDF.ashx/Internet_Retailing_in_Singapore.pdf?c=14\PDF\&f=S-255141-24835114.pdf&saveAsName=Internet_Retailing_in_Singapore&code=cezViLXatv9lJE2YTLel05wswMM%3d
Reference Link:
http://www.portal.euromonitor.com.ezp1.lib.sp.edu.sg/Portal/Handlers/accessPDF.ashx/Apparel_in_Singapore.pdf?c=56\PDF\&f=F-237138-23695956.pdf&saveAsName=Apparel_in_Singapore&code=k4x3b6VZiSfrm%2f0GfbnK9qi7PVc%3d
Reference Link:
http://www.portal.euromonitor.com.ezp1.lib.sp.edu.sg/Portal/Handlers/accessPDF.ashx/Apparel_in_Singapore.pdf?c=56\PDF\&f=F-237138-23695956.pdf&saveAsName=Apparel_in_Singapore&code=k4x3b6VZiSfrm%2f0GfbnK9qi7PVc%3d
Reference Link:
http://www.portal.euromonitor.com.ezp1.lib.sp.edu.sg/Portal/Handlers/accessPDF.ashx/Apparel_in_Singapore.pdf?c=56\PDF\&f=F-237138-23695956.pdf&saveAsName=Apparel_in_Singapore&code=k4x3b6VZiSfrm%2f0GfbnK9qi7PVc%3d
http://www.singstat.gov.sg/news/press_releases/mrsnov2013.pdf
Reference Link:
- http://economists-pick-research.hktdc.com/business-news/article/Research-Articles/Rising-incomes-in-Asia-open-up-more-markets-for-Hong-Kong/rp/en/1/1X000000/1X09QNIL.htm
Higher Preference for Online Shopping
Problems
Full transcript