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The Tierny Jordan Team

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by

Secret Bridgewater

on 8 January 2016

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Transcript of The Tierny Jordan Team

design by Dóri Sirály for Prezi
Audience analysis
Target Audience
STP
Strategic Planning
Research
Public Relations ROPE method.
Research is #1
.
Find the audience and speak to them.
Provide value
.
Using Content Marketing to engage the audience.
Content is KING
.
Programming
through SM, Community Relations and Blogging.
Evaluate
our plan
and adjust
it accordingly.

What just happened?
Objectives
Programming- Blog Posting
Exit Surveys
Social Media Metrics
Sales
Adjust efforts accordingly
Evaluation
Programming- Social Media
Digital Audit
Surveys
Focus groups
ROPE Communication Plan
What is
content marketing
?
SMAT objectives
Brainstorming
Programming- Community Relations
Interaction
WOM
SM Guidelines
Employee Engagement
Local Schools/PTA
Local Non-Profits and Professional Organizations
Social Media Buttons
Mailing List SignUp
Contact Information
Search Bar
http://bit.ly/1ZdDJjc

Work Samples
Questions?
Full transcript