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Transcript of Advertising
What are the different types of advertising ?
Word of Mouth
A I D A
The Bandwagon Effect
People often do and believe things merely because many other people do and believe the same things.
People may tend to remember an ad if it makes them laugh. They may purchase the product because of the positive association with it. Exaggeration is often used in a humerous way.
Humor & Wit
Wishful affection for the past, typically for a period or place with happy personal associations.
('the good old days')
Advertisers hope that the positive words, images or ideas they use to present their products will become associated with the product or the user in the mind of the audience
The suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous life style e.g. a coffee manufacturer shows people dressed in formal gowns and tuxedos drinking their brand at an art gallery.
Statistics / Fact & Figures
Statistics and objective factual information is used to prove the superiority of the product e.g. a car manufacturer quotes the amount of time it takes their car to get from 0 to 100 k.p.h.
Beautiful images or sounds are used to capture our attention.
Advertisers make the suggestion that the product is a practical product of good value for ordinary people. e.g. a cereal manufacturer shows an ordinary family sitting down to breakfast and enjoying their product.
Plain Folks (Ordinary people)
The suggestion that some almost miraculous discovery makes the product exceptionally effective e.g. a pharmaceutical manufacturer describes a special coating that makes their pain reliever less irritating to the stomach than a competitor`s.
A misleading argument popular in advertising. For example, an advertiser might say "product X is better".
Better than what?
This is an incomplete assertion, so can't be refuted.
soap is antibacterial
The Duracell Bunny