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Racism and the Media

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Patricia Eyolfson

on 20 July 2010

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Transcript of Racism and the Media

Media and Racism Racism:

A set of ideals and ideas that asserts or implies SUPERIORITY
of one social group over another on the basis of biological
or cultural characteristics, with the institutionalized power
to put these racialized beliefs into practice in a way that has
the INTENT or EFFECT of denying or excluding minority men
or women Media:
Refers to various means of communication.
Television, radio, newscasts, internet, advertisements...
How do Media and Racism Connect?? Media is the tool for which cultures, peoples, races and ethnicities
are portrayed! Racism: Then and Now In the past racism was:
- Formally prescribed boundries between
groups and people
- Race was the determinent for opportunities
- Predjudice and Discrimination were set in
openly discriminatory laws against minorities
- Deliberate
- Exclusionary - minorities denied full and equal
participation Now a days, Racism is:

- Covert, subtle, polite
- Situational
- Defined around consequence and context
- Negative comments are
*ignorant
* poor mannered
* derived from fear, laziness or greed
(but they aren't racist??) Racism Today There are three groupings of racism:

1) Interpersonal

2) Institutional

3) Societal Red Necked or Polite

Red Necked is overt, purposeful racism
Polite is unobtrusive, implicit, restricted,
coded racism.
Systematic or Systemic

Systematic is racism within rules and procedures.
It is direct and deliberate.

Systemic is subtle racism found within institutional
structures, functions and structures. Everyday or Cultural

Everyday is subliminal -
unconcious racism that reflects contradictory
values.

Cultural is racism based on what a person
does (culturally). Cultural differences are
the basis for dislike. The Media's Role A racist media, media racism or racism in the media??

The media is typically occused of being a racist media....but
technically speaking this is not the case! The media does not officially encourage
or condone racism....but.... The messages, depictions
and catering are another story! Media Racism

Mainstream media endorses
structures and values that have
the systematic consequence of
denying or excluding minorites

EX: News Coverage Racism in the Media

We see racism in the media, not through the direct declarement of racist attitudes, beliefs or speech BUT through the systemic basis of minority representations. Miscasting Minorities: Racism in the Media Invisibilizing Minorities Minorities are either underrepresented
or over represented.

"White Sells"

Ex: How are minorities used in the media?
What roles do they play? Stereotyping Minorities Problematizing Minorities Ornamentalizing Minorities
White Washing Minorities
Racism in the Media:
Accounting for Exclusiveness
1. Institutional Imperatives
2. Institutional Dynamics
3. Institutional Logic
4. Institutional Values

5. Impact - Silence of the Media Media & Racism: Implications for School Media literacy and contemporary racism can
be found within the Alberta Curriculum.

These topic fit into the Social Studies, Health and
Language Arts Curriculum. The social studies curriculm:
“provides opportunities for students to develop the attitudes, skills, and knowledge that will enable them to become engaged, active, informed and responsible students.”

Basic to this goal is the development of media literacy and critical thinking.
Critical Thinking is:

A process of inquiry, analysis and evaluation resulting in a reasoned judgment. Critical thinking promotes the development of democratic citizenship. Students will develop skills of critical thinking that include: distinguishing fact from opinion; considering the reliability and accuracy of information; determining diverse points of view, perspective and bias; and considering the ethics of decisions and actions Language Arts Curriculum

A component of this curriculum is Media Literacy, with respect
to being aware of, and appreciative of diversity, as shown through
the media.

This can be directly seen in the grade 8 curricular objectives, where
students will:
Appreciate diversity: compare own with others’ understanding of people
cultural traditions and values portrayed in oral, print and other media texts.
Can you think of any other curriculum ties?? Discussion Questions Do you think teaching media literacy in
schools is important?
Why? Do you think it is appropriate
for mainstream media to be using
race and ethnicity as the source of
a joke?

For example: Comedies such as The Office How, in your personal experience,
has the media influenced your beliefs,
perceptions and concepts of race?
That is our Presentation!
Thanks for Listening!! Cultural or Everyday
Everyday is subliminal,
and reflective of contradictory values

Cultural is racism based on cultural
differences. Culture is the basis for
dislike.
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