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BU602 Marketing - GT One - Nintendo
Transcript of BU602 Marketing - GT One - Nintendo
The company's manufacturing
located in Japan
and it operates
through subsidiaries in the US, Canada, Spain, Germany, France, Korea, the Netherlands and Australia.
Wii would like to play
Particular emphasis on the Product Search Stage
Recommendations from family and friends
Important Pre-Purchase Evaluation Stage:
This determines customer satisfaction with the product and have influence over customer attitudes to the brand
Purchase decision is influenced by customer’s behavioral and
Body interaction gaming
Popular Wii exclusive games
The Legend of Zelda, Mario Kart, Wii Sports
Global game market revenue : US $ 65 billion. Grows 4% globally
From 2005 to 2009,
the entertainment software
growth rate > 10%,
Meanwhile the U.S. economy
grew at a rate of < 2%
In 2009, the entertainment
software industry added
to U.S. GDP.
Computer and video game companies directly and indirectly employ more than 120,000 people in 34 states in US.
The average salary: $90,000
Resulting in total national
compensation of $2.9 billion.
Direct employment for the industry grew at an annual rate of 8.6 percent between 2005-2009
largest video game industry in terms of employment numbers.
Toronto, Vancouver & Montreal have attracted world leading game developers and publishers studios such as:
Ubisoft, EA, Eidos Interactive, Artificial Mind and Movement, Bioware, Warner Bros.
Brand loyalty for casual gamers
Aging Population for hardcore gamers
Leverage extremely LOYAL fan base
Untapped mobile market
Aging population creating a new segment
Partnerships with companies non-game related
Key Success Factors
Development of more game developers (indie/publisher)
Kick ass technology
New business development methods
"Virtual Swag", in-game/in-app purchases, "F2P"
Market Segmentation – Behavioral