Take Your Social Media Ministry to the Next Level

Take your social media ministry to the next level

Facebook | 1.393 billion active users!

1. Vanity URL

2. Call to action button

3. Pinned posts

4. Reviews

5. Analytics

6. Ads and promoted posts

7. Content and distribution strategy

Resources to get you started

BOOKS:

• Unique by Phil Cooke

• JustinTalks.com e-book

SOCIAL MEDIA:

• Hootsuite

• Tweetdeck

• bit.ly

• Instagram App

• Pinterest App

Pinterest | 70 million users (80% women)

• It's the new Google!

• Integrate with other social media channels

GRAPHICS and IMAGES:

• Pinterest

• Canva.com

• CreationSwap.com

• VintageChurchResources.com

• Lightstock.com

Responses

• Average time to respond on facebook in non-profit world: 18 hours, 10 minutes

• Best practice: 2 hours

#TheNextLevel Top 10

• Average time to respond on twitter in non-profit world: 15 hours 12 minutes

• Best practice: 2 hours

1. Post well and post often!

2. Follow the leaders

Instagram | 300 million users

3. Never, never, never ask for shares

We can do this!

4. Never, never, never buy followers

• Owned by Facebook

• Oh the #hashtags

5. Look at your followers and your engagement. Is it at 10%?

6. EXPERIMENT!

7. Tell people where to find you!

8. Get people involved during services! (Really?) YES!

9. Have a plan

10. Have fun!

Photos

How were you blessed this Christmas?

Twitter | 270 million active users!

• Make sure your tweets are RT'able! (Handle +5)

• Utilize Tweetdeck or Hootsuite searches

• Never, ever, ever auto-tweet from facebook!

• Importance of community

What I promised you

This strategy session will help you go from having social media accounts to utilizing them as a driving force for interaction and outreach. Learn how to leverage management tools, ads and promoted posts, analytics and insights, and most importantly, great content.

Vanity URL

The next level

• Facebook • Twitter • Pinterest • Instagram

• Ideally the same as Twitter/Instagram/Pinterest

• 25 likes in order to do this

• You can change it in the future but shouldn't

@KatyKellison

@ToGministry

#welstechconf

Call to action button

Pinned posts

The Numbers

The average social media user spends 2 hours and 25 minutes per day using social networks and microblogs

Facebook alone accounts for nearly 16% of total time spent on the web

Reviews

“Interesting content” is one of the top three reasons people follow brands on social media

Analytics

Analytics

And YOU are a brand

Ads and promoted posts

Content and distribution strategy

• Have a daily and weekly plan

• Best practice: 5 posts per day

• Do something unique!

• But not always

• Who is willing to be a resource for you?

Social Media 201