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The Social, Cultural and Demographic Environment
Transcript of The Social, Cultural and Demographic Environment
The Social and Cultural aspect of the macro-environment focuses on the
, and the
of the society in which a certain business operates.
Aimee du Plessis
Carla van der Burgh
These aspects can either
the business, or
create new oppotunities
for the business.
The demographics of a society will determine
which business will succeed
what the businesses should offer
Demographics refer to population charactoristics such as:
Number of people
in a various
within the society
If the type of
who live in a community
within that community would have to adapt to those
Businesses have to look out for and adapt to changes such as:
demographic of the population
The levels of
education in the population
Their attitude towards
health and lifestyle
Different shops serve different social groups:
You will not find an expensive mall, that is aimed to serve upper class people, in a rural community.
You won't find a massive shopping center in the middle of a small town consisting of a very low population. The market will not be big enough, the business will make a loss and have to close as a result of this.
is affected by the high
and the number of
The culture in the society can create many opportunities for a business.
There is a diverse culture in South Africa that businesses can benefit from.