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Era: a retail experience and fashion brand for the 21st century

This is Era's presentation entry is for the Barclay's Bank Take One Small Step small business competition - a competition giving a boost to great British entrepreneurial ideas.Vote for this ideas (from the 30th May 2011) at https://www.takeonesmallstep.c

pippa griffiths

on 1 March 2012

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Transcript of Era: a retail experience and fashion brand for the 21st century

Ever found it difficult to find classic with a twist pieces that fit your shape and
flatters your complexion? Ever felt your look just isn’t in fashion this season
but still want to stay current without hassle? Bored with the conventions
of the high street? You’re not alone era a unique mid-priced, own-brand boutique which fuses the expertise of personal styling and good service with stylish,
vintage-inspired fashion in a methodology of ease &
panache introducing... product shop by colour shop by shape winter Andress body shape:
segment 80s Close body shape:
oval 50s Monroe body shape:
hourglass 30s Leigh body shape:
arrowhead the starlets Brookes 20s 70s body shape:
column service macro & micro
environment location price promotion website customer Coat /
jacket £200 retail price
on average: skirt £80 dress
£160 trousers £100 blouse/
shirt £60 t-shirt £40 production using local & globally outsourced & off-season production, where economically viable and quality assured, are key to lowering cost & ethical & evironmental
impact spring summer autumn the seasons retail environment place Canterbury Brighton south west london is the ideal location but others in the south east are being looked into King's Road, London Oxford Cambridge S.W.O.T. STRENGTHS WEAKNESSES OPPORTUNITIES THREATS competion U.S.P. 10 years experience
flexible, well-connected & knowledgeable founder
taking advantage of key economic, social & business trends
understanding & awareness of market
local & international production strategy higher manufacturing costs due to rise in commodity prices
recessionary opportunities i.e. cheaper start-up
raised profile of stylist in media
back-lash against fast fashion
ethical manufacturing trend
community/"Big Society" trend
desire for good service
desire for product with integrity
trend in individualism VAT increase
copyright infringement
consumer acceptance & brand recognition
bank lending reductions
recessionary threats i.e. customer spending-limits financial backing
not yet trading
sourcing resources
high production costs
high marketing costs a methodology
of ease & panache at a
price well-crafted
integrity timelessly modern
style instore
flyers pr company exposure printed reuseable
Shopping bags community
activities Social media mix creating
footfall and
word of mouth display and signage FIN If you liked this business idea and want to see it become a reality please go to
and vote wardrobe.co.uk brand essence: timeless style for all seasons a special experience in conclusion...
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