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Transcript of LBI
The profits made from the sales of the stationery items will be invested by the company in educational schemes and NGOs that fight against illiteracy Target Market
Offices Market Research Primary Market Research A Primary Market Research was conducted using:
1 -1 interviews with the general public Results: Secondary Market Research Our Main Competitors:
Faber Castell Product Price Place Promotion Recycled Stationery Items:
Files Prices will vary from item to item
Some of the prices are given below:
Pencil : Rs 35
Pen : Rs 150
Notebook (175 pages) :Rs 200
Pencil Sharpener: Rs:20 The production unit will be set up at Sheikupura
We intend to open a retail store at Lahore during our first year of business and one at Islamabad the following year TV Commercials
Visiting Educational Institutes SWOT Analysis Strengths Weaknesses Opportunities Threats Eco-Friendly
For a good cause
Start up costs are low
Market is always expanding High Competition Can expand on a global scale Finance It will take time to capture market Why Us?
Our Businesss is making an effort to stop illiteracy
Our Policy is NO LOSS/NO PROFIT
Our Products are Eco-Friendly
Where Do the Profits Go? Educational Projects
NGOs/Organizations that fight illiteracy Invested back in the company % % Financial Report Sources of Finance INVESTORS Must invest at least Rs 150,000. Investors will recoup the money invested, but cannot take any dividend beyond that point FOUNDING PARTNERS Each founding partner will invest Rs 1/2 million and wont receive any dividend beyond what they have invested Bank Loans We aim to take two bank loans each of Rs 1.5 million A Project of Mission Statement:We aim to use our business as a tool to fight illiteracy and make our society a less polluted one