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Tumblr Community Activism

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on 12 March 2013

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Transcript of Tumblr Community Activism

otherkin feminists fat-positive SOCIAL JUSTICE How Tumblr Communities Form - blogging under specific tags - sharing content on tumblr, there are many "social justice warriors" who discuss racism, sexism, homophobia, prejudice, & human rights issues sometimes a little ridiculous sometimes serious sometimes
silly but things aren't always about HUMAN rights FANDOMS example:
http://totalfangirl221b.tumblr.com/post/44282109005/just-realised-its-the-first-of-march-tumblr-is Community Activism social justice vegan on someone born into the wrong body OTHERKIN complicated identities
anxieties (about coming out)
support / sympathy
otherkin activism What They Blog About - Tumblr fandom is focused on TV / movies
- The most-loved films and shows on Tumblr are geared toward young adults
- Users are usually FIERCE and DEFENSIVE over their fandoms
- "OTPs" and "shipping" is common community surrounding a TV show / movie / book fandoms LGBT Blogging about
- intersections of LGBT or feminist issues w/ pop culture
- personal experiences whoneedsfeminism.tumblr.com creating, remixing, and curating content Social Justice - "Tone Policing"
- "Check your privilege"
- "Derailing"
- "Cis" & other identities Vocabulary LGBT ISSUES & FEMINISM - community solidarity
- "call out" culture
feministdisney.tumblr.com - http://gawker.com/5940947/from-otherkin-to-transethnicity-your-field-guide-to-the-weird-world-of-tumblr-identity-politics
- http://mashable.com/2011/11/14/tumblr-infographic/
- http://www.technesstivity.com/2012/03/how-to-identify-a-tumblr-user-infographic/
- http://www.dailydot.com/society/tumblr-social-justice-laci-green/
- http://kinspeak.tumblr.com/
- http://whoneedsfeminist.tumblr.com
- http://feministdisney.tumblr.com SOURCES - almost 100 million users as of march 2013
- US provides highest traffic to site
- typical user: white female, 18-24 years old
- most users make under $50k a year
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