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The DaimlerChrysler Merger
Transcript of The DaimlerChrysler Merger
most profitable car maker in the world
high reputation (Mercedes)
state of the art engeneering -> conservative, efficent and safe CEO: Robert Eaton
Americas No 3.
2 times almost bancrupt
most profitable car maker in the US
limited on US market
low cost/ high volume -> daring, diverse and creative in May 1998
stock swap ( $ 57 billion)
announced in Germany
-> 442.000 employees
-> $ 92 billion market capitalisation more takeover of Chrysler by Daimler... geographical match savings by combining research and operations improvement of competitive position in the world from Germany from the United States 3 years later... market capitalisation $ 44 billion
Chrysler group share - 60%
Daimler still 830 million profits -> they divorced in June 2007 Post-Merger Integration Team several million $
cultural sensivity workshops quality
analyse and prepare in detail
titles are important
suit and tie
private orientated price
team orientated/ innovative
spontaneous decisions/informal information
public orientated Conclusion Exchange of employees expatriates - negative comments in the public press Synergies - Germans copied the American meeting-style
- Americans double checked their suppliers unexpected cultural problems
slight differences caused trouble
DC was aware of communication problems
failure mainly because of: The Daimler Chrysler Merger and its cross cultural communication problems... Recommendations Thank you for your attention!
Questions? better integration of management
quicker reaction on Chrysler's losses
strenghten the awareness of different cultures
better preparation of the merger serious competition Sources Tobias Wolf-The DaimlerChrysler merger - One company, two cultures (Research Paper)