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Business Model Canvas

This prezi presents the Business Model Canvas adapted from www.businessmodelgeneration.com
by

Sean Williams

on 30 October 2013

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Transcript of Business Model Canvas

The Business Model Canvas
Key Partners
Key Activities
Value Propositions
Channels
Key Resources
Customer Segments
Revenue Streams
Customer Relationships
Cost Structure
Who are our key partners
Who are our key suppliers?
Which key resources are we acquiring from partners?
Which key activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:
Optimization and economy
Reducation of risk uncertainty
Acquisition of particular resources and activities
What key activities do our value propositions require?
Our distribution channels?
Customer relationships?
Revenue streams?
CATEGORIES
Production
Problem Solving
Platform/Network
What value do we deliver to the customer?
Which one of our customer´s problems are we helping to solve?
What bundles of products and services are we offering to each customer
segment?
Which customer needs are we satisfying?
CHARACTERISTICS
Newness
Performance
Customization
''Getting the job done''
Design
Brand/Status
Price
Cost Reducation
Risk Reduction
Accessibility
Convenience/Usability
What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?
What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships?
Revenue Streams?
For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenue?
Through which Channels do our Customer Segments want to be reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
segment?
Which customer needs are we satisfying?
What value do we deliver to the customer?
Which one of our customer´s problems are we helping to solve?
What bundles of products and services are we offering to each customer
segment?
Which customer needs are we satisfying?
What type of relationship does each of our Customer Segments expect us to establish and maintain with them?
Which ones have we established?
How are they integrated with the rest of our business model?
How costly are they?
TYPES OF RESOURCES
Physical
Intellectual (brand, patents, copyrights, data)
Human
Financial
Mass Market
Niche Market
Segmented
Diversified
Multi-sided platform
TYPES
Asset sale
Usage fee
Subscription fees
Lending/Renting/Leasing
Licensing
Brokerage fees
Advertising
CHANNEL PHASES:
1. Awareness: How do we raise awareness about our company´s products and services
2. Evaluation: How do we evaluate our organization´s Value Proposition?
3. Purchase: How do we allow customers to purchase specific products and services?
4. Delivery: How do we deliver a Value Proposition to customers?
5. After sales: How do we provide post-purchase customer support?
EXAMPLES
Personal assistance
Dedicated personal assistance
Self-service
Automated services
Communities
Co-creation
IS OUR BUSINESS MORE:
Cost-driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing
Value-driven (focused on value creation, premium value proposition)
For whom are we creating value? them?
Who are our most important customers?
SAMPLE CHARACTERISTICS:
Fixed Costs (salaries, rents, utilities)
Variable costs
Economies of scale
Economies of scope
DYNAMIC PRICING
Negotiation (bargaining)
Yield management
Real-time-market
FIXED PRICING
List price
Product feature dependent
Customer segment dependent
Volume dependent
Full transcript