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NINTENDO WII U

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by

Doris Shayo

on 18 December 2013

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Transcript of NINTENDO WII U

TITLE 1
Introduction
Why it's cool to own a Nintendo
Social media
Emails

Ads on free apps

Blogs and reviews

Search engines ads
INTERNET MARKETING
Create fb page specifically for Wii U
PUBLIC RELATIONS
DIRECT MARKETING
Sales promotions techniques
Nintendo should focus on holidays season to maximize Wii U sales
SAMPLING
Premium Items
Contests
Coupons
DISCOUNTS
Personal Selling
Nintendo is currently selling the Wii U online via hybrid channel of distribution in stores like Amazon and Buy.com.

We suggest use of face to face selling

• Personal Interaction
• Two-Way Communication (Better Response)
• Relationships
• Better Convincing
QUESTIONS?
ADVERTISING
Provide sample gaming consoles in malls and retail stores like Target and BestBuy where customers can try out the Wii U
Offer one free game to customers who buy exclusive Nintendo games like Super Mario, Pikmin 3 and Legend of Zelda
Encourage customers to participate in competitive , winners will receive rewards like free downloading of a game or discount on their next purchase.
Whenever new Wii U game consoles and exclusive games are sold or downloaded, provide customer with coupon up to 5-10% off for next Nintendo purchase.
Direct marketing will benefit Nintendo by building customer relationships at low cost.
Kiosk marketing
Telemarketing
Catalog marketing
Telephone
Internet marketing

Post photos of family & friends with Wii U

Chance to win
big
based on:
likes, retweets, repins, +1's...
Trending Topics: Worldwide

#WiiGrewUpWithU

#WiiUforChristmas

#LetsPlayNintendo
Placement in Upscale
Liquor Chain Stores
"Don't be Alone for the Holidays!"

"Retro" is In
NOT JUST FOR KIDS...
"Wii Grew Up With U"
A custom gaming experience...
Full transcript