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Investment Plan Dino Conti Ice Cream

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by

Francesca Poli

on 16 November 2014

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Transcript of Investment Plan Dino Conti Ice Cream

Rationale
Product:
Ice cream.
Distribution area:
California.
Outlets:
mainly supermarkets and company- owned stores.
Most famous product:
SupaKool.

Turnover
Reasons
of the falling profits
Internal problems
products

packaging

outlets

equipment
Competitors
prices

advertising
Objectives
Owner's
Objectives
market share

turnover

more international
Our objectives
company image in the USA

increase sales
$ 2.9 million
Options and benefits
Become green

Packaging

Equipment and trucks

Outlets
Become Green
To be green
renewable resources

less pollution

less waste

recycling packaging
Benefits
company image

quality of production

increase sales

cut costs
Packaging
Characteristics
design and colors

eco-friendly packaging
Benefits
increase sales

company image
Equipment and trucks
Characteristics
substitution trucks

upgrade equipment


Benefits
efficiency

lower costs
Outlets
Characteristics
new outlets

outside California

in the USA
Benefits
increase sales

increase profits

enlarge market share

Consolidate fidelization
in the USA

lower costs per units
Cost and Timeline
Evaluation
Monthly progress report

Final meeting
Dino Conti
Ice cream Inc.
Investment plan
Omar Vaenti
Margherita Casadei
Kawtar Druich
Francesca Poli
Marco Pagano
28%
17%
14%
41%
Full transcript