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DUNKIN' DOUGHNUTS

THE SWOT ANALYSIS DUNKIN' DOUGHNUTS
by

raihana razali

on 28 August 2013

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Transcript of DUNKIN' DOUGHNUTS

DUNKIN' DONUT
S.W.O.T. ANALYSIS
STRENGTH
Strong brand name
Popular for a number of bakery
Ideal place for having breakfast and coffee
Worldwide chain of franchisees totaling to 10,000 locations across 32 countries
One of the most experienced in the industry
Effective marketing and advertising strategies

WEAKNESS
Dunkin’ donuts does not spending much money
The price of different ingredients and raw materials especially high quality coffee beans is increasing
The company needs to introduce low calorie doughnuts and other food items.
OPPORTUNITY
Increase its presence in newer countries and regions of the world
To introduce low calorie snacks
Increase in disposable income of people in developing countries
Increase its reach through effective online marketing

The First Dunkin' Donuts shop
The first Dunkin’ Donuts shop was opened in Quincy, Massachusetts in 1950. The company began franchising five years later. By 1963, there were over 100 Dunkin Donuts shops open and by 1979 over 1000 locations were open.

BACKGROUND
Awards
Best Brands in Food and Beverage - Donuts " - The Brandlaureate Awards 2010-2011
" Best Brands in Food and Beverage - Donuts " - The Brandlaureate Awards 2011-2012

THREATS
People moving to healthier ways of eating
Competition even from local cafes and bakeries
Increase in the cost of raw materials

CONCLUSION
Dunkin' Donuts is a business in food retail. They are the world's largest coffee and baked goods chain.

Dunkin’ Donuts also strongly believes that business is not concerned merely with profit but also with promoting desirable social ends. The organization has a social conscience and takes its responsibilities for providing employment, eliminating discrimination and avoiding pollution very seriously. This is a vital key to why the company is so loved. This has been and still is the mission statement of Dunkin' Donuts.

RECOMMENDATION
Customers service
Provide low calories food
Coupon promotions
Atmosphere

Dunkin' Donuts Sdn Bhd
Dunkin' Donuts is a USA-based company that sells freshly baked donuts and coffee.
The brand first entered the Malaysia market in 1987 and it currently has 52 outlets in peninsular Malaysia, as well as three in Singapore
Started business in 1987 with its first store built in Malaysia
The master franchise of Dunkin’ Donuts in Malaysia is the owner of Golden Donuts Sdn. Bhd.
Dunkin' Donuts sells more than 70 varieties of donuts and more than a dozen coffee beverages.
Bill Rosenberg
Invested $5000 to form Industrial Luncheon Services
He open his first coffee and donut shop, the 'Open Kettle'
In 1950, Rosenberg opened the first store known as Dunkin' Donuts.

The Founder of
Dunkin' Donuts
DUNKIN' DONUTS
COMMERCIAL
Full transcript