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on 24 September 2013

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Transcript of Yelp

Myth #6:
Yelp salespeople harass business owners by calling incessantly, and will never stop
Myth #1:
Myth #2:
Myth #3:
Why You Should Use Yelp!
Yelp is a good source to find the best bang for your buck.

You can voice your own opinion about a restaurant, shopping center, events, amongst other things as well.

It gives you the opportunity to read reviews about a restaurant if you have never eaten there before.
Yelp was founded in 2004 to help people find great local businesses like dentists, hair stylists and mechanics.

Yelp had an average of approximately 108 million monthly unique visitors in Q2 2013.

Yelpers have written over 42 million local reviews.

In addition to reviews, you can use Yelp to find events, lists and to talk with other Yelpers.

Mountain State Brewing Co.
Real people, Real Reviews
Creating your profile
1. First Name
2. Last Name
3. Email Address
4. Password
5. Zip code
6. Gender
7. Birth date
8. Country
9. It will then ask you to connect with Facebook if you choose to.
Yelp, Inc. is a review-based search website that enables users to find and research local businesses. Customers can post opinions based on their personal experiences.

Users can find businesses by searching by location, the name of the business, key words, or by exploring categories like "food", "bars" or "automotive". Paid business listings display ratings on a 5-star scale, as well as other information such as location and hours.

In addition to users communicating with each other via reviews, Yelp enables businesses with paid listings to send reviewers private messages or post comments visible to the public. Because of this multi-way communication, Yelp provides a platform for a participatory system of advertisement and feedback.
Black Bear Burritos
Two Locations
Review pages for both
University Ave and Pleasant st.
Located on Clay st
Several locations throughout West Virginia and Western Maryland.
Every business owner (or manager) can setup a free account to post photos and message her customers.

Yelp makes money by selling ads to local businesses - you'll see these clearly labeled "Yelp Ads" around the site.

Paying advertisers can never change or re-order their reviews.

Yelp has an automated filter that suppresses a small portion of reviews - it targets those suspicious ones you see on other sites.

You can access Yelp via iPhone, Android, BlackBerry, and more - see the full list of mobile apps here.

The Weekly Yelp brings locals updates on the latest and greatest business openings & other happenings.
Facts About Yelp!
To rank highly in Yelp search results, businesses have to buy advertising.
Advertisers get to manipulate their reviews (e.g., remove negative reviews, add positive reviews, re-order their reviews, etc.)
Yelp salespeople manipulate reviews for prospective advertisers (for example, offers to remove a negative review if a new client signs up, or a threat to remove positive reviews if the business owner does not choose to advertise with Yelp)

Myth #4:
Yelp removes positive reviews from businesses its staff does not like, or from businesses that do not pay for advertising
Myth #5:
Yelp reviewers get sued regularly by business owners for writing negative reviews
Business owners have no voice on Yelp
Common Myth's
About Yelp!
4 Good Reasons to Use Yelp!
1. It is VERY informative
2. It is easy and fast to use
3. Yelp is reliable
4. Yelp is fun to use

Types of Companies That Could use Yelp!
Car services
Retail stores
Health & medical
Salons & spas
Real Estate
Event planning
Home services
Local services
Full transcript