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Transcript of Eco Fashion
Definition: Sustainable fashion, also called eco fashion, is a part of the growing design philosophy and trend of sustainability, the goal of which is to create a system which can be supported indefinitely in terms of environmentalism and social responsibility. Sustainable fashion is part of the larger trend of sustainable design where a product is created and produced with consideration to the environmental and social impact it may have throughout its total life span, including its "carbon footprint".
The average amount of times a piece of clothing is washed is 30 times before losing it's shape and being disposed of.
New styles every season!
worn for years
can be heirlooms
Fair Trade- fair trade is a trading partnership, based on dialogue, transparency, and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers
Thousands of tons of chemical waste from the manufacturing of clothing are dumped into water sources in 3rd world countries annually.
Most clothing that we wash is not actually dirty
We just like to refresh our clothing, which wastes energy and shortens the life of our clothing.
"...perhaps in time new generations of consumers will not only think more ethically, but also act more ethically, and while product value, price and quality will always be key consumer issues, future consumers may also consider good ethics to be equally crucial."- Kirsi Niniimaki
"consumers are interested in eco-fashion but they do not want ethical purchasing to cause inconvenience, such as through higher prices or uncomfortable materials."
"We should return in our consuming behaviour back to the time, to the stage where we bought a little, but
expensive and good. Now cheap products hinder us from realizing this ideal." -Kirsi Niinimaki
Eco-fashion can be defined as clothing that is designed for long lifetime use; it is produced in an ethical production system, perhaps even locally; it causes little or no environmental impact and it makes use of eco-labeled or recycled materials
Nanobots, for real?
Chemicals that "breathe"?
Fresh scents added?
clothing that transforms?
Although ethically made clothing may cost more, clothing manufacturing will face a better future and reduce waste if consumers make an effort to buy only ethical clothing; if people demand ethical clothing practices, and if consumers retract support for companies who abuse people and the environment, more innovations will be made to increase ethical clothing production.
Sustainable, enriches the soil
desirable, useful, mixes well
Can only be grown naturally every 3 seasons, people dying from pesticide/ chemical exposure
Provide protection from chemicals/pesticides, Grow organic
Natural Materials and dyes?
Over 20 billion pounds of clothing ends up in our landfills every year. An estimated 1 in 10 clothing items gets bought, never worn, and simply thrown away
Niinimaki, Kirsi. "Eco Clothing, Consumer Identity, and Ideolgy." Sustainable Development 1.18 (2010): 1 50-162. Wiley Interscience. Web. 4 March 2013
Scatturo, Sarah. "Eco-Tech Clothing: Rationalizing Technology in Sustainable Fashion ." Fashion Theory. 12.4 (2008): 469-488. Print.
Curwen, Lisa, Jueyon Park, and Ajoy Sarker. "Challenges and Solutions of Sstainable Apparel Product Development: A case study of Eileen Fisher." Clothing and Textiles Research Journal. 31.1 (2013): 32-47. Print.
Boman, Eric. "Green Dreams." Vogue. 01 DEC 2012: 332-335. Print.
Black, Sandy. Eco-Chic The Fashion Paradox. 1st ed. London: Black Dog Publishing, 2008. 1-243. Print.
Joy, Annamma. "Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands." Fashion Theory: The Journal of Dress, Body & Culture. 16.3 (2012): 273-296. Web. 5 Apr. 2013.
Fletcher, Kate. "Comment: Slow Fashion: An Invitation for Systems Change." Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry. 2.2 (2010): 259-266. Print.
Winage, Theresa. "“Green Is the New Black”: Celebrity Chic and the “Green” Commodity Fetish." Fashion Theory: The Journal of Dress, Body & Culture. 12.4 (2008): 511-524. Web. 5 Apr. 2013.
Nathaniel, Beard. "The Branding of Ethical Fashion and the Consumer: A Luxury Niche or Mass-market Reality?." Fashion Theory: The Journal of Dress, Body & Culture. 12.4 (2008): 447-468. Web. 5 Apr. 2013.
Cassidy, Tracy. "The Rise of Vintage Fashion and the Vintage Consumer." Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry. 4.2 (2012): 239-262. Web. 5 Apr. 2013.