Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Company overview

No description
by

Lilla Stefanovszky

on 30 November 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Company overview

Company Overview
Conclusion
References
Thank you for
your attention!

Collaborations
Celebrity endorsement
User generated content
Company Generated content
24.5 million +
10.1 million +
7 million +
6 million +
173.5 k
439.7 k
not stated
131.6 k
not stated
not stated
several posts every 2/3 days
2 to 3 posts per day
every few hours
1 or 2 times daily
user generated
27 boards
646 videos
updated daily
user generated
constantly
http://www.wgsn.com.arts.idm.oclc.org/content/board_viewer/#/135482/page/1
"Our vision is that all our operations are run in a way that is economically, socially and environmentally sustainable."
2004
Karl Lagerfeld
2005
Stella McCartney
2006
Viktor & Rolf
2007
Roberto Cavalli
2008
Rei Kawakubo
2009
Jimmy Choo
2010
Lanvin
2011
Versace
2012
MMM
2013
Isabel Marant
2014
Alexander Wang
2015
Balmain
Opportunity:
H&M mobile application
Customer service through social media
Cassandra Samji
Asmita Kulshreshtha
Nicole Danilewitz
Lilla Stefanovszky
Consistent with branding across different platforms
Uniform posts
Clear and closely monitored brand image
Gaps for improvement
http://about.hm.com/en/About.html
http://www.wgsn.com.arts.idm.oclc.org/content/board_viewer/#/135482/page/1
https://twitter.com/hm
https://instagram.com/hm/
https://econsultancy.com/blog/62450-how-h-m-uses-facebook-twitter-pinterest-and-google/
http://runway.hm.com/#home
http://www.digitaltrainingacademy.com/casestudies/2015/01/snapchat_case_study_hm_runs_mobile_treasure_hunt_for_party_invites.php
Full transcript