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Transcript of Company overview
Thank you for
User generated content
Company Generated content
24.5 million +
10.1 million +
7 million +
6 million +
several posts every 2/3 days
2 to 3 posts per day
every few hours
1 or 2 times daily
"Our vision is that all our operations are run in a way that is economically, socially and environmentally sustainable."
Viktor & Rolf
H&M mobile application
Customer service through social media
Consistent with branding across different platforms
Clear and closely monitored brand image
Gaps for improvement