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Kraft Foods Presentation
Transcript of Kraft Foods Presentation
People into: In the home exercise aisle
Sporting goods aisle
Advertisement Approaches to the project Incremental Ideas Go Cups Kraft Brand Condiments
Oscar Mayer Carving Board Philadelphia Cooking Creme Ideas
Leverage Philadelphia brand name
Advertisement Ideas Corey Olson Innovative products/product usage
Convenience and perceived value
Right products/Right fit
Ways to get Kraft products out of the aisle Barnum's Animal Crackers Inspired by holiday leftovers
3-4 hearty sandwiches
But, not only for sandwiches Ideas
Advertisements Average American eats out 4.2 times per week
Need a reason to stay in