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Kraft Foods Presentation

The Art of Selling

corey olson

on 14 April 2011

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Transcript of Kraft Foods Presentation

Mastering the Art of Selling Mio Generation-now product
Male marketed
People into: In the home exercise aisle
Sporting goods aisle
QR-Code Advertising
Gym trials
Advertisement Approaches to the project Incremental Ideas Go Cups Kraft Brand Condiments
Oscar Mayer Carving Board Philadelphia Cooking Creme Ideas

Recipe placement
Leverage Philadelphia brand name
Advertisement Ideas Corey Olson Innovative products/product usage
Convenience and perceived value
Right products/Right fit
Ways to get Kraft products out of the aisle Barnum's Animal Crackers Inspired by holiday leftovers
3-4 hearty sandwiches
But, not only for sandwiches Ideas

Brand collaboration:
-Stove Top
-Kraft Condiments
Advertisements Average American eats out 4.2 times per week
Need a reason to stay in
Full transcript