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Amazon - Gestión de la Cadena de Suministro

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by

FEDERICO SUAREZ MORAN

on 14 November 2012

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Transcript of Amazon - Gestión de la Cadena de Suministro

Gestión de la Cadena de Suministro Amazon e-commerce Cadena de Suministro: Amazon Más e-commerce e-commerce online retailer más
grande del mundo Envíos internacionales de ciertos productos Jeff Bezos Río más largo 1995 Patentes 75% M y m (10%-15%) (55%) (4%-7.5%) 5: D / L / T / P / C CS rápida, dinámica y flexible:
Consumidor exigente
Globalización
Cadena tercerizada Estrategia Competetiva: Consumidor y competencia Estrategia CS: Distribución Pto. Venta Estrategia: instalaciones Estrategia: inventarios Seguridad
Estacional
Faltantes
Sobras Transporte Información Fijar Precio EFICIENTE Riesgo Compartido Responsiva Ágil Incertidumbre en la CS Incertidumbre en la Demanda - - + + - - - + + + Op. Venta Ef. Producción Acercamiento Cliente Intensiva y Canal Directo Juan Pablo Lua.
Federico Suárez.
Full transcript