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Graphic Design: Color Theory

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Ashley Cormack

on 1 March 2018

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Transcript of Graphic Design: Color Theory

Hue = Color
Split-Complements: uses a base color and the two colors on either side of its complement.
Analogous– colors that are next to each other on the color wheel. These colors can be used together to create a harmonious color scheme.
Triad: uses three colors that are evenly spaced around the color wheel.
Complementary Colors are across from each other on the color wheel. These colors vibrate off each other.
Made by mixing two primary colors
Graphic Design Color Theory
Primary Colors
All other colors are made from these three colors
Secondary Colors
Purple, Orange, Green
Magenta, Yellow, Cyan
Red, Blue, Yellow
Red, Green, Blue
Tertiary Colors
Made by mixing a primary color with a neighboring secondary color
How to use these color wheels
Terms to know
Saturation = The vividness of a color
Tints, add white & Shades, add black
The Basics
Psychology of Color
Color Guides
Paint Color Mixing
Light Color Mixing
The color wheel for paint is the traditional color wheel used when creating artwork
The color wheel of light is used in creating color photographs and digital artwork
Warm Colors
Cool Colors
Monochromatic - unified / clean look
Tetrad: a set of two complements. Using all four colors equally can be overwhelming, make one or two colors more dominant.
Grabs the viewer's attention. Makes people think of both positive and negative things.
Symbolizes: Warmth, sunshine, curiosity, happiness, youth, playfulness, caution, cowardice.
Grabs viewer's attention, can stimulate appetite.
Symbolizes: creativity, affordability, enthusiasm, fun, youth, harvest, fall, Halloween, citrus.
Grabs viewer's attention. Gives a feeling of urgency. Can increase blood pressure, and create anger in viewer.
Symbolizes: Blood, war, love, passion, action, adventure, aggression, danger, drive, energy, excitement, strength, vigor.
A good example of learned response. People's reaction to pink has changed over the last 100 years, it used to be seen as a "boy" color but over time it has changed to be a "girl" color.
Symbolizes: femininity, innocence, delicate, floral, gentle, girly, gratitude, romance, soft, tranquil.
Symbolizes: Royalty, mystery, spirituality, sophistication, luxury, fantasy, beauty, justice.
Symbolizes: calm, authority, success, security, confidence, dignity, loyalty, power, serene, trustworthy, water, air.
Symbolizes: Life, renewal, soothing, jealousy, inexperience, eco-friendly, crisp, fresh, harmony, health, healing, money, sci-fi, relaxing, nature.
Symbolizes: Nature, woodiness, utility, construction, law, calm, earth, roughness, simplicity, and seriousness.
Often used for type, because it goes with most colors.
Symbolizes: Authority, corporate, dullness, humility, moody, practicality, respect, somber, stable.
Symbolizes: evil, power, simplicity, sophistication, classic, conservative, distinctive, formal, mystery, secrecy, seriousness, tradition, luxury.
Symbolizes: Peace, purity, cleanliness, innocence.
Brightness = How light or dark a color is
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