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The history of American Eagle Outfitters

Presentation of American Eagle Outfitters

Ricardo Hernandez

on 8 September 2010

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Transcript of The history of American Eagle Outfitters

The History of American Eagle Outfitters
By:Ricardo Hernandez When did American Eagle Outfitters start? It all started in 1977 when American Eagle Outfitters (AE) is lunched as a segment of silvermans menswear. Then in 1991 AE grows to 153 stores.
Then in 1992 the company focuses on private-label merchandise. then in 1993 American Eagle Outfitters, Inc. is incorporated. in 1994 AE goes public with a listing on the NASDAQ stock exchange then in 2000 AE steps up its promotional campaign, gaining exposure for its clothing on the television series "Dawson's Creek" and in teen-oriented movies. and last but not least in 2001 AE generates record net income of $105.5 million!
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