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7 basic steps for Successful Online Campaigns
Y Hon 28 February 2015
Transcript of 7 basic steps for Successful Online Campaigns
by defining who you want
to reach Asking people to take action on an issue that is important, that might not be important
to them! challenge What do we know industrial disputes
global economic crisis
carbon tax But what are the steps to ace a campaign? Roll-out a targeted, 'tribe' based campaign aimed at youngsters.
Consolidate and strengthen existing campaign resources and communication channels.
Form partnerships with allied groups. Develop a sustainable approach Working
(h)acktivism 5.Content 3.choose
your social media niche 4.Campaigning 6.Administration Keep It Simple & Stupid
*short (not overloaded)
*straight forward K.I.S.S. HOW?? motivation not knowledge Personalise the content >define
mood & make it inspirational>
create a relationship & involve
& attractive. Maintain their attention
use your 'tribe's' language
Make it open VIRAL?