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How Political Advertising Affects Behaviorism

Project for Psychology

Rocco Monroe

on 22 October 2012

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Transcript of How Political Advertising Affects Behaviorism

How Political Advertising Affects Behaviorism By Daniel Gonzalez What is Behaviorism? Behaviorism is the theory that postulates that we are a product of our conditioning and learning histories, and of our current reinforcement schedules.
Political Advertising is a form of current reinforcement on our behaviorism when it comes to our political orientation.
They can or cannot influence how we vote for candidates and certain issues.
Behaviorism and Political Advertising We all know how political advertising works.
Candidates, parties, and political lobby groups use the mass media to influence the way we think and vote.
The media is one of the greatest influences on our lives, even to those who say it doesn’t.
So really, political ads may be the only way a politician, party, or political lobby group to reach the average American citizen.
How Political Advertising Works Many, if not most people, will already have their set political beliefs. Mainly, these set beliefs stem from a person’s upbringing, socio-economic status, or what country they are originally from.
For example, according to Gallup Politics;
Americans who are Democrats: 31%
Americans who are Republicans: 27%
Americans who are Independents: 40%
A Person’s Behaviorism Towards Political Ads A Person’s Behaviorism Towards Political Ads, Cont. People who are in a political party are more than likely not going to vote for someone or something that is against their party.
As for independents, many already have personal beliefs that reflect more towards one party or the other, and will support that party’s platform and candidates.
People Who Don’t Know Who or What to Vote For These are the people political ads tend to aim for.
They can be really or somewhat into politics, but not trust anyone. Or, they could be first time voters or people who are just undecided and don’t know who or what to vote for.
So political ads play to these people’s emotions and way of thinking in order to grab their vote.
People Who Just Don’t Care Then, there are the people who have the privilege to live in a society where they can voice their opinion through their vote but just don’t care to do so.
There are many reasons why there are people with this behavior. Some feel disenfranchised with the system; Others feel that politics won’t influence their lives whatsoever.
So in essence, political ads will fall on deaf ears when it comes to these people.
NOW. . . . The Rules We will now look at two political ads from the Presidential Campaign.
One will be positive and one will be negative.
One will be from Obama and one will be from Romney.
At the end of each ad, three questions will be asked and you will have the option of answering.
Note, this may be the only chance to state your political beliefs.

President Obama’s Ad Given that he is our president, he will go first.
Candidate Romney’s Ad Now we will watch an ad made by a group that supports Mitt Romney for President. What are your thoughts on the ads?
Have the ads influenced you?
Will you vote this November? For who and why?
So…. FIN
Full transcript