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Pamela Chavez

on 4 November 2014

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Transcript of Books

Involuntary Leader of the Indie Publishing Movement

Amanda Hocking
The Development of the Book and Mass Communication
Books in the New World
First printing press
Printing in North America and the Bay Psalm Book
1731 - Benjamin Franklin and circulating or (subscription) libraries
The development of large scale, mass produced books
Mid-1800s - industrial prosperity
Growth for libraries
Serial and dime novels
Rotary press, Linotype
Brought about mass media as is recognized today
The Development of the Book and Mass Communication
The development of the printing press
Printing is invented in China
Gutenburg and early typesetting
The invention of mass culture
From local to international
Standardized books and language
Identical copies, greater quantities, lower cost
Common languages and English
Dissemination and Reformation
Ideas spread easily
Martin Luther
Doomed Latin
Scientific ideas
The Development of the Book and Mass Communication
Books - the original medium of mass communication
Early books and writing
Origins of Writing
Development of paper
The Birth of the Mass Media

Tryile Trilogy
Joins mainstream authors
St. Martin's Press - "Watersong"
Books are a source of entertainment
Buying and Selling Books
20th Century
Writing and selling books becomes a big business
Major Players
Publishers are the companies that buy manuscripts from authors, turn them into books, and market them to the public.
Purchasing of smaller companies
Top 5 publishers in the U.S. (see also Global, page 83)
John Wiley
Reader's Digest
University and small presses
The government printing office
Authors are the people who write the books.
Steps in the book publishing process
1. Authors write the proposal and sample chapters. Submit to publisher.
2. Publisher signs book. Authors paid first half of advance.
3. Authors write book.
4. Book delivered to publisher.
5. Authors revise manuscript. Book is accepted; authors paid second half of advance.
6. Book enters production. Cover is designed.
7. Authors read and correct proofs.
8. Book is printed and distributed to book stores.
9. Book can be purchased in bookstores.
10. Authors get first royalties.
Booksellers are the wholesalers and retailers - the companies that take the book from the publisher to the book-buying public.
Ingram Book Group
Barnes and Noble
Borders Group
Independent bookstores
Online bookstores
Mail order book club
Buying and Selling Books
The textbook business
Different from other books
Students cost per year
Rise in textbook cost
CDs, website passwords
Policies to control price
Approaches to control costs
Book copy reserves at school libraries
Apple iBook2 (high school)
Used books
Amanda Hocking
Wrote her first book for the Kindle
Made $2 million
Now listed with other blockbuster authors such as Suzanne Collins (The Hunger Games), Stephanie Meyer (Vampire Romance Phenom - The Twilight Series), and George R.R. Martin (Game Of Thornes)
Books AND Culture
1800's - books were increasing rapidly
E- books Compete With Nintendo and Television
Women selling more books than men
" The Hobbit" began in 1930 by Tolkien
published in 1937
Reasons Books Got Banned
Against religion
Many got banned from contemporary books to the classic
Ex: The scarlett letter, Of mice of men,
and Twelfth night
Salman Rushdie
Wrote The Satanic Verses
Published 1988 India
Iranian Government gave a threat to stop publishing
Wanted Rushdie dead for cont.

The Future of Books

Books and Long Tail
Jess Bezos began selling books on the internet
Locating the book of your choice is at the tip of your fingers

Electronic Publishing and Print-on-Demand
Books become portable
Straight from amazon to your electronic device
Print on demand
Physical book is printed once ordered
Amazon uses this for their small selling titles
Allows company to stock books for zero the cost
Whats not to like about E-Books
Serious readers prefer permanence
Paper is better then on a screen
No note taking
What are the benefits
Instantly begin reading
Many books can travel with you
Excellent availability
Provide easy rentals

What's the book?

Full transcript