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+ BUTTER STICK

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by

Hammad Saeed

on 17 December 2013

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Transcript of + BUTTER STICK

CURRENT MARKET SITUATION
Demand in the market with low fat and high calories
New packaging , easy to use and carry
Butter with stick has a limited market
Products of limited no. Of companies who are producing butter are as under:
Nurpur
Blue band
To differentiate themselves in the market.

 Mission statement
 Product-oriented
:

“healthy and better breakfast”

Market-oriented:

“we provide better quality to change your lifestyle with convenience”
 

Customer Analysis
Pakistan’s population is around 13% of the total population of Pakistan i.e. 22 million
Busy professionals and students are getting concerned about their health
Taking breakfast outside makes our health jeopardy
Using best quality of ingredients in preparing plus butter stick
Making people aware and providing them a solution in the shape of product
To convince customers how wonderful service this could be to their health. 

Cont.….
SWOT ANALYSIS
.
Cont....
.
+ BUTTER STICK
What Do We Want To Do?
"To start our business with the specific cities of Pakistan"

Company Analysis
KNK FOODS
To serve busy professionals and students with + plus butter
Company has two products in its products mix.
Competitors have growing market.
All of existing competitors are manufacturing locally.
There is a huge demand of blue band
We are targeting all the leading super stores of Karachi, Hyderabad, Lahore, Islamabad.
Under the age bracket of 5 to 40 years of age are the targeted customers
We will try to diversify our competitors

Explanation
Strength
-We will import highly specialized machinery
separate the butter from cream with low level of fat
Weaknesses
-Butter melting time will be our biggest weakness
this can spoil the image of our brand.
Opportunity
-we have monopolistic in butter products in Pakistan
Threat
-Two biggest threats to our brand which are Blue Band’s Products and Nurpur Products
their production and selling cost is low.

Marketing Mix
Distribution Channel
Projections
BCG MATRIX

Explanation
Sooper/ dooper : is our star product
With stick packaging which is easy to use
Get time to make use and eat without using knife
Most convenient to carry and to eat.



Competition Review
Controls
Check and balance on the production and supply and demand
Survey of the market for improvement of the product.
Frequent analysis of the Sales forecasting and actual market results

Conclusion
70% of Pakistan’s population lies above poverty line.
We are offering them a quality product they can afford
To attract them towards innovation
A different and convenient product in market
That saves your time and money

Full transcript