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+ BUTTER STICK
Transcript of + BUTTER STICK
Demand in the market with low fat and high calories
New packaging , easy to use and carry
Butter with stick has a limited market
Products of limited no. Of companies who are producing butter are as under:
To differentiate themselves in the market.
“healthy and better breakfast”
“we provide better quality to change your lifestyle with convenience”
Pakistan’s population is around 13% of the total population of Pakistan i.e. 22 million
Busy professionals and students are getting concerned about their health
Taking breakfast outside makes our health jeopardy
Using best quality of ingredients in preparing plus butter stick
Making people aware and providing them a solution in the shape of product
To convince customers how wonderful service this could be to their health.
+ BUTTER STICK
What Do We Want To Do?
"To start our business with the specific cities of Pakistan"
To serve busy professionals and students with + plus butter
Company has two products in its products mix.
Competitors have growing market.
All of existing competitors are manufacturing locally.
There is a huge demand of blue band
We are targeting all the leading super stores of Karachi, Hyderabad, Lahore, Islamabad.
Under the age bracket of 5 to 40 years of age are the targeted customers
We will try to diversify our competitors
-We will import highly specialized machinery
separate the butter from cream with low level of fat
-Butter melting time will be our biggest weakness
this can spoil the image of our brand.
-we have monopolistic in butter products in Pakistan
-Two biggest threats to our brand which are Blue Band’s Products and Nurpur Products
their production and selling cost is low.
Sooper/ dooper : is our star product
With stick packaging which is easy to use
Get time to make use and eat without using knife
Most convenient to carry and to eat.
Check and balance on the production and supply and demand
Survey of the market for improvement of the product.
Frequent analysis of the Sales forecasting and actual market results
70% of Pakistan’s population lies above poverty line.
We are offering them a quality product they can afford
To attract them towards innovation
A different and convenient product in market
That saves your time and money