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Treeson Spring Water

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Erkens Gj

on 24 February 2014

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Transcript of Treeson Spring Water

INTRO
Conclusion
Thank You
Entrepreneurship in the News
SAVE THE PLANET
Treeson is on a mission to save the planet by revolutionizing the bottled water business
Bottle packing makes giant strides towards improving sustainability
Bottles are processed and reused
Prepaid return label that further encourages people to mail it back
AND..
Treeson is going to plant one tree for every bottle sold

Where Does Opportunity Come From?
Environmental appeals are actually growing in number
Demand for sustainable products is growing
The timing is right
It's here to stay
THE PROBLEM
Last year, over 250 billion water bottles were sold; 200 of these ended up in landfills, rivers and oceans all over the world.
"It's estimated that every second 1500 water bottles are used in the USA alone, so without good regulation, that equals a lot of plastic being thrown out.”  
"Each year, 50 billion plastic water bottles are sold in the U.S., but less than 20% are actually recycled, according to Solle.” 
We are running out of landfill space and our oceans are filling up with trash at an alarming rate.
Producing water bottles to meet America’s demand uses more than 17 million barrels of oil annually.


Founder and CEO: Carlton Solle
His goal is to change the way bottled water is being used
Solle began the venture 4 years ago and now has an established prototype, brand and production partners
Kickstarter campaign launched on February 11, 2014
264 backers and $12, 461 raised funding
How big is the Opportunity?
TAM-Total Available Market for Treeson Spring Water is 1.5% of the US market.
Water consumed in the United States was 9.67 billion gallons in 2012
SAM-Share of available market is 3-10% of TAM
Frequency: average of 30.8 gallons per person on 2012

Treeson Spring Water
THE VENTURE
THE SOLUTION
Create an eco-friendly, toxin-free, trash eliminating, clean energy making, tree planting, best tasting, purest natural spring water ever.
Team 1
Farrah Apsey, Erkens Gjini, Amanda Peters, Adam Saar & Jason Tilley
ENMN398
Royal Roads University
Bibliography
Angulo, Natalia. Fox Business, "Houston Startup Pledges to Save the Planet with Water Bottles." Last modified 02 19, 2014. Accessed February 21, 2014. http://smallbusiness.foxbusiness.com/entrepreneurs/2014/02/19/houston-startup-pledges-to-save-planet-with-water-bottles/.

Angulo, Natalia. Fox Business, "Houston Startup Pledges to Save the Planet with Water Bottles." Last modified 02 19, 2014. Accessed February 21, 2014. http://smallbusiness.foxbusiness.com/entrepreneurs/2014/02/19/houston-startup-pledges-to-save-planet-with-water-bottles/.
Ban the Bottle, "Bottled Water Facts." Last modified 2013. Accessed February 21, 2014. http://www.banthebottle.net/bottled-water-facts/.
Ban the Bottle, "Bottled Water Facts." Last modified 2013. Accessed February 21, 2014. http://www.banthebottle.net/bottled-water-facts/.
IBWA, “Bottled Water Market.” Last modified 2014. Accessed February 22, 2014.
http://www.bottledwater.org/economics/bottled-water-market
Nozell, Kristen. PSFK, "Self-Sustaining Water Bottle Creates Clean Energy with Recycling Program." Last modified 02 18, 2013. Accessed February 21, 2014. http://www.psfk.com/2014/02/self-sustaining-water-bottle.html
O'Malley Greenburg, Zack. Forbes, "An Eco-Friendly Startup That Pharrell Would Approve Of." Last modified 2 17, 2014. Accessed February 21, 2014. http://www.forbes.com/sites/zackomalleygreenburg/2014/02/17/an-eco-friendly-startup-that-pharrell-would-approve-of/.
PWC, “Green products: Using sustainable attributes to drive growth and value.” Last modified 12, 2010. Accessed February 21, 2014.
http://www.pwc.com/us/en/corporate-sustainability-climate-change/publications/green-products-paper.jhtml
Trend Hunter, "Sustainable Water Bottle Initiatives: Treeson Water Bottles Take Big Eco-Friendly Steps Forward." Last modified 02 18, 2014. Accessed February 21, 2014. http://www.trendhunter.com/trends/treeson-water-bottle.
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