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Copy of Cupcake Cafe Business Plan

Communications 30 Final Project
by

Cristine Punzalan

on 9 October 2013

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Transcript of Copy of Cupcake Cafe Business Plan

What is Cup-sion?
a bakeshop
Our Goals
Product quality
Keys to Success
a) provide high quality products
b) friendly customer service
c) competitive pricing
d) personalized options
e) creating a comfortable modern atmosphere
Marketing
Target Market
Market Matrix
The Market Demand & Supply Schedule for A Good
Competition
Staff
Cup-sion will need to hire staff.
Our Team
Cup-sion will be run, and managed by Ellaine, Cristine and Japeth
Owners
Investment
Opportunities

We believe Cupcake Cafe is the perfect new business to invest your money in. It is the only one of its kind in the local area, and offers a modern atmosphere that Maidstone is missing. It is perfect for catching up with friends, ordering custom cupcakes for a birthday or celebration, or even the perfect first date.


How many times have you said to yourself...
Why Will Cupcake Cafe Thrive
"I am craving Starbucks. I wish it was closer."

"I want a sweet snack, but I'm sick of slurpies."

"I wish I could have fresh coffee, instead of the old coffee at Husky."
"Why doesn't Maidstone have somewhere cool and fun to hangout?"

"I don't want to have to drive all the way into Lloyd to pick up a birthday cake."
With Cupcake Cafe, all of these needs of the Maidstone public are answered!
Products
All of our delicious specialty coffees and decadent cupcakes are listed on the menu. Cupcakes come in single, half dozen, and dozen sizes.


Custom cupcake orders are also an option, for example if a customer wanted personalized cupcakes for a birthday party or wedding shower.

To get customized cupcakes you can place a custom order with one of the bakers or the manager.



Statement of Cash flow
Balance sheet
Production cost
Income Statement
Financial Analysis
By putting your money with us, we will work hard to make this amazing new business concept thrive, and once our market has been established, you will be certain to get huge return.
Invest in Us!
YOU CAN'T BUY
HAPPINESS,
BUT YOU CAN BUY
CUPCAKES!
Welcome
A Feasibility Study on Putting up a Bakeshop of variants cupcakes
cupcakes with a variety of flavours, frostings, sizes, styles, toppings, and decorations
will help you feel and look your best
Innovation
Where did the idea come from?
three bakers
two janitors
two helpers
two cashiers
Management
Ellaine Joy L. Lunas
General Manager
Japeth Ozaeta
Cristine Punzalan
Gemmabelle Brosas
Bernadine Ebido
Administration Manager
Operation Manager
Financial Manager
Marketing Manager
Our location
Plant layout
People of all ages!
Other services:
Catering
The process:
Mixer
Ovens
Coolers
Display Refrigerator
Baking Pans
Baking Sheets
Plastic scraper & Spatula
Cooling Racks
Knives
Measuring spoons & cups
Mixing bowls
Kitchen towels/plastic wrap
Rolling pin
Parchment paper
Pastry brushes
Plastic rising buckets
Timer
Thermometer
Wooden spoons
Production Schedule
Product
Place
Price
Promotion
Demand
50 respondents = 96% are eating cupcakes
Monthly income = P10,000 – 20,000
About 42% of the respondents are willing to spend up 10% of their income/allowance for cupcakes
DIRECT COMPETITORS:
- Cupcakes by Sonja, Taguig City
- Vanilla Cupcake Bakery, Makati City
- The Royal Touch. Taguig City
- Sophie’s Mom. Makati City
INDIRECT COMPETITORS
- Purple Oven, Makati City
- Goldilocks Bakeshop, Makati City
- Red Ribbon, Makati City
- Conti’s Bakeshop, Makati City
- Banaple Pies and Cheesecakes, Makati City
- Mom & Tina's Bakery Cafe, Makati City
- Icings, Taguig City

The Demand & Supply Curves of A Good
Full transcript