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Cnyttan Communication Plan - PHASE I

Communications Strategy - Internal/External.
by

Jamie Hee Jung Lee

on 7 November 2012

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Transcript of Cnyttan Communication Plan - PHASE I

Blog Homepage - + concept
image
collaboration
promotion Monthly Magazine Internal Communication tools policy email Organizational
Effectiveness apps simplify
qualify Go GLOBAL Mind
Value
Brand Organizational
Effectiveness Global Sales Social media English homepage External Communication
planning Global Research Price
Strategy
Promotion
Communication @Other team building Timeframe 4~7. 2012 8. 2012 2012 May F/W
Launch PHASE I PHASE II Workshop
NY research
Homepage Planning Blog 2012 June Pricing Concept
Blog
Internal
Policy 2012 August 2012 October-December Global PR Homepage Launch Xmas sales like it pin it follow it link eachother see it me2 it Volume Sales Individual Sales Bloggers
Media
Social media Department Store
Buyers 10-12. 2012
Blog
Internal
Policy Workshop
Concept
Brand Image Pricing Communication & Branding Plan Global Page
Launch 4. 2012 5. 2012 6-7. 2012 8-9. 2012 Buyer Research
Buyer Contact
Sample Distribution
Full transcript