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Blue Buffalo

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by

George Quijada

on 14 July 2014

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Transcript of Blue Buffalo





Blue Buffalo Company, Ltd. produces and markets dog and cat food products for customers in the United States and Canada. It offers dry and canned food for dogs and cats, and treats for dogs that contain vitamins, minerals, and antioxidants. Blue Buffalo Company Ltd. was incorporated in 2002 and is based in Wilton, Connecticut.
Description of Blue Buffalo Products
All BLUE dog and cat foods starts with real chicken, lamb or fish as the first ingredient and contain plenty of whole grains, fresh-cut vegetables and fruit. BLUE will provide your companion with the wholesome nutrition veterinarians and breeders recommend. But that's just the start.
BLUE dog and cat foods contain no chicken or poultry by-product meals, and no artificial preservatives, colors or flavors. 
BLUE dog and cat foods contain no corn, wheat or soy, which have all been known to trigger allergies in some pets.
Products are grouped into; Blue Wilderness (Grain Free), Blue Longevity, Blue Basics (Sensitivity), and Blue Life Protection.

What's in our food and why?
High-Quality Protein Sources
Fats
Carbohydrates
Wholesome Fruits and Vegetables
Vitamins and Minerals
Our Exclusive LifeSource Bits
Organic Foods
Locally-sourced foods
Blue Buffalo External Trends
<http://bluebuffalo.com/dog-food-comparison/true-blue-test>
Our Target Market
Pet Owner
Potential Pet Owner
Break Even and Finale Price:
Promotion and Budget Strategy
1,300+ person staff of in-store product specialists that educate pet parents on the features and benefits of their products.
All you can afford budget strategy.
Our plan is to increase 28% in staff year over year (in-store product specialists)
Increase ad campaign from $20M to $30M. (TV, Magazines, Google ads).
TV ads among Dog shows, and outdoor/healthy lifestyle TV channels.
You love them like family.
So feed them like family.
Full transcript