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Bloo Juice Product Launch
Transcript of Bloo Juice Product Launch
Review information collected
Review phased approach
Questions / Answer Initial Discovery Discovery with ISL, GPS and Balance
Identified target audiences
Identified marketing objectives
Reviewed brand positioning Marketing Discovery ISL and Balance
Identified key audience questions
Developed phased approach to launch Target Audiences Customers - Retail
Consumers - General public Consumer Questions Why spend twice as much as the other juices?
What are the nutritional benefits?
Can I get a coupon?
Where can I get it?
How do I use it?
How is it made?
What is in it? Customer Questions Who do I contact?
Why do I want it?
How do I get it?
What is the consumer opinion of the product?
What is the margin?
What is the production capacity?
Can I customize my order?
What is the product roadmap?
What is the shelf life of the product? 3 Calls & 4 Leads Tradeshow Develop a website for Bloo Juice
Primary audience - Retail
Primary goal - Lead generation 3 Phase Marketing Plan Phase 1 Deliverables: Development of bloojuice.com Website design / copy / narrative / tone - bloojuice.com Time frame - 6 Weeks Phase 2 Deliverables Facebook editorial calendar Time frame - 2 Weeks Facebook page Campaign content - design / copy / narrative / tone Product launch promotion plan Phase 3 Deliverables Promotional campaign execution Time frame - 6 Weeks Promotional campaign optimization Project Schedule May 27 P1 Start Jul 8 bloojuice.com Live Jul 9 P2 Start Jul 23 Facebook Page Live
Ready for product launch Jul 24 Product Launch Sep 4 Campaign complete Questions? Future development Collect consumer feedback to feed customer campaign - Email Marketing Development of future campaigns