Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Music Video Audience Research

Matthew Charles Robinson
by

matthew robinson

on 23 November 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Music Video Audience Research

In order to aim our music video towards our target audience we firs
t
have to discover
who are target audience
are, and to better understand this we need to know about the different types of audience within the 13-18 age limit we are targeting. In order to do this we have the

option of many

different research methods
which all have the
advantages
and
disadvantages.
these options and their individual merits are as follows:
Audience Research
LOG BOOK
MUSIC VIDEO AUDIENCE
RESEARCH FOR ASSIGNMENT 2
EXAMPLE:

MOBO AWARDS
MTV
I HAVE GIVEN YOU THIS AS A TEMPLATE HANDOUT A GUIDE TO DESIGNING A RESEARCH METHODOLOGY
TASK 10 MIN
Carry out an Internet search for the names and details of some of the commercial companies that offer a market research service to media companies. What range of services do they offer?
TASK 10 MIN
RESEARCH 1 SUCCESSFUL MUSIC VIDEOS ON YOU TUBE AND 1 UN-SUCCESSFUL MUSIC VIDEO

DISCUSS IN GROUPS WHY ONE WAS SUCCESSFUL AND THE POSSIBLE REASONS WHY THE OTHER WAS NOT SUCCESSFUL.
THEN TELL THE CLASS

with using Internet search engines such as Google
The portal at:
marketresearchworld.net
is a good starting point and gives definitions of some of the jargon used as well as a list of current companies

At the time of writing two interesting companies that specialise in the media sector can be found at
brmb.co.uk
and
freshminds.co.uk
, but the industry is a fast-changing one and students should easily be able to find three or four companies to investigate further.
TIPS ON RESEARCHING COMPANIES THAT RESEARCH
LOOK AT YOUTUBE AND SOCIAL MEDIA SIGHTS HITS TO SEE HOW POPULAR THEY ARE
Deadline 20th May 2013
all work complete by this date
to go through to year 2
1. Pull up all the research you did for your music video with Maxine did you do it in groups? please form the same group
2. Write a statement about what the music is about
You need to discus how you will
do
audience
and
market research
for your music video
who is your audience?
If its an older audience?
How will you establish this?
Today you will do a
questionnaire
Things you need to do to find who your audience is:
1 Age demographic?
2 Ethnicity/gender/culture?
3 What music they like?
4 do they watch music videos?
5 Where do they watch music videos?
6 What types of music video they like?
7 does a music video successfully promote artists
Why do you think you are doing this research?
Where would you put your music video to promote an artist?
Market research explore social media sites
Youtube vimeo and see where the best places would be to promote your artist
If the song is for an older generation and they don't look at sites how will they see your music video

Look at how you can promote it to this audience? This is the main emphasis behind this assignment
Come up with Unique ways to promote
your music video to this social group
Your research will involve:
recording VOX POP Interviews
Writing and handing out Questionnaire's
Market research on the internet finding out others production companies promote there artists through music videos

Primary and Secondary

Primary research
is research that has never been collected before.

Secondary research
is the analyzing of information that has already been collected.
Full transcript