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Music Video Audience Research
Transcript of Music Video Audience Research
have to discover
who are target audience
are, and to better understand this we need to know about the different types of audience within the 13-18 age limit we are targeting. In order to do this we have the
option of many
different research methods
which all have the
these options and their individual merits are as follows:
MUSIC VIDEO AUDIENCE
RESEARCH FOR ASSIGNMENT 2
I HAVE GIVEN YOU THIS AS A TEMPLATE HANDOUT A GUIDE TO DESIGNING A RESEARCH METHODOLOGY
TASK 10 MIN
Carry out an Internet search for the names and details of some of the commercial companies that offer a market research service to media companies. What range of services do they offer?
TASK 10 MIN
RESEARCH 1 SUCCESSFUL MUSIC VIDEOS ON YOU TUBE AND 1 UN-SUCCESSFUL MUSIC VIDEO
DISCUSS IN GROUPS WHY ONE WAS SUCCESSFUL AND THE POSSIBLE REASONS WHY THE OTHER WAS NOT SUCCESSFUL.
THEN TELL THE CLASS
with using Internet search engines such as Google
The portal at:
is a good starting point and gives definitions of some of the jargon used as well as a list of current companies
At the time of writing two interesting companies that specialise in the media sector can be found at
, but the industry is a fast-changing one and students should easily be able to find three or four companies to investigate further.
TIPS ON RESEARCHING COMPANIES THAT RESEARCH
LOOK AT YOUTUBE AND SOCIAL MEDIA SIGHTS HITS TO SEE HOW POPULAR THEY ARE
Deadline 20th May 2013
all work complete by this date
to go through to year 2
1. Pull up all the research you did for your music video with Maxine did you do it in groups? please form the same group
2. Write a statement about what the music is about
You need to discus how you will
for your music video
who is your audience?
If its an older audience?
How will you establish this?
Today you will do a
Things you need to do to find who your audience is:
1 Age demographic?
3 What music they like?
4 do they watch music videos?
5 Where do they watch music videos?
6 What types of music video they like?
7 does a music video successfully promote artists
Why do you think you are doing this research?
Where would you put your music video to promote an artist?
Market research explore social media sites
Youtube vimeo and see where the best places would be to promote your artist
If the song is for an older generation and they don't look at sites how will they see your music video
Look at how you can promote it to this audience? This is the main emphasis behind this assignment
Come up with Unique ways to promote
your music video to this social group
Your research will involve:
recording VOX POP Interviews
Writing and handing out Questionnaire's
Market research on the internet finding out others production companies promote there artists through music videos
Primary and Secondary
is research that has never been collected before.
is the analyzing of information that has already been collected.