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The Roaring 20's
Transcript of The Roaring 20's
NBC and CBS transmitted nation wide.
Allowing everyone in the country to share the same experience and to be exposed to commercials by national brands.
This began the takeover of nationwide products on the public and the end for small regional products.
First radio commercial was made on November 28, 1922 by a real estate company in New York.
Introduction of the Billboard music charts.
Silent films that were around since the beginning of the century became more popular.
The founding of MGM started the beginning of the decade.
Films become the US' forth largest industry.
In 1926 the first motion picture with sounds was made (only music)
The rise in Jazz music is lead by Louis Armstrong and other black musicians.
The 1920s as many would recall, "Decade incredibly rich in tone and color." Sports The Beginning of the Golden Age Fashion Fashion for Women:
1913- Skirts started to show a little ankle.
1918- Skirts were just below calf length.
1918-1920- Waist drops but hemline stays the same.
Between 1916 and 1929, the hemlines rose steadily up to the knee. At the end of the decade hemlines fell back down. After the first World War female clothes became more loose and shapeless. The waist disappeared and shoulders became more broad. The bra became more popular; women wore a Symington Side Lacer. For the first time there were different cup sizes.
Flapper Girls: Boy-short hair.
Wore a lot of makeup that they applied in public. Smoked in public with long cigarette holders.
Exposed limbs; Wore nude color stockings to make their legs more visible.
Fashionable dresses became a lot more simple and colorful. They were easy to make at home with patterns. This made high fashion attainable for the middle class, as well as the wealthy.
Women stopped buying corsets and bustles. designers had more freedom of expression and used colorful fabrics. Dresses took on an art-like form.
Fashion for Men:
Sacque suits became the appropriate day wear for gentlemen.
Wore colored shirts of putty, peach, blue-gray and cedar. Wore shaped silk ties in geometric patterns or stripes.
Black bowler hats.
For evening wear, men wore tailcoats with a black top hat and starched white shirt. Bow ties and shirts with white wing collars were also seen.
Tuxedos increased in popularity in the 1920s but were still not completely acceptable. Black patent leather shoes were worn with evening wear.
Casual shoes were two-tone shoes in white and tan or white and black. Fringe tongues were also very popular, as were lace-up style shoes.
Knickerbockers were popular casual wear, along with Norfolk Coats and and Golf Coats.
In 1925, baggy pants became popular when Oxford banned knickerbockers from classrooms. Oxford undergrads slipped on "Oxford Bags" over their knickerbockers before class. After class they could be slipped off.
Tweed and flannel became very popular.
Jackets were long and had tight waists with long vents. Buttons were placed very close together.
Gray flannel trousers became very popular and were known as 'Grayers'.
Men wore fashions from London, and women wore fashions from Paris. Big Business Politics James Bankes stated that when William "Jack" Dempsey knocked down Jess Willard seven times in the first three minutes of their heavyweight boxing championship match in July 1919, historian Guy Lewis called it the beginning of the "Golden Age of American Sport." American athletes of the 1920s grabbed headlines and captured people's attention and imagination, amazing the nation with feats of strength, endurance, and talent. In 1922, after forty years of being under Great Britain's control, Egypt finally became an independent nation. In November of 1923, Adolf Hitler and his Storm Trooper men attempted to barge in on a beer hall meeting, but police shot and killed sixteen of his men. Soon after, Hitler was arrested and sent to jail treason. There he wrote his book Mein Kampf or My Struggle. In 1927, Chiang Kai-shek and the nationalist army took control of China. Americans were allies with China before WWII, and both against Japan, but when the chinese went under communist control, they became enemies. In western Europe in the 1920s the governments of Germany and Austria-Hungary collapsed. Western Europe’s dominance of world markets lost ground and fell behind the United States and Japan. Many of the problems western Europe had that plagued the new nations from eastern and central Europe were peasant land hunger, poverty, and the inability to read. These problems continued despite regime changes. There were also rivalries among the small eastern European states, where strong governments often took hold. After World War I, Japan became Asia’s leading industrial power. Like Western countries, Japan saw its political institutions challenged by war and depression. In response, the nation developed an aggressive foreign policy pushed by a government controlled by the military. Advances in education and rapid growth in population were two other features of this era. In the Soviet union, in the middle of the 1920s, communists encouraged the organization of workers’, students’, and women’s groups, and provided public education. These experiments did not last long because of a "power" or leadership issue. Joseph Stalin became the leader of the soviet union, but he was into nationalism, especially a very strong version of nationalistic communism which he called "socialism in one country". Those who disliked his ideas were killed. WORLD WAR I HAD ENDED IN 1918, BUT HAD SOME SERIOUS EFFECTS! BECAUSE OF WWI, THE ECONOMY BEGAN TO BOOM Architecture The architecture in the 1920s reflected the optimism of the people. There were more and more skyscrapers due to development of steel, reinforced concrete and water pumps. Families started to move into city suburbs because most families had cars, which made it easier to commute. Herbert Hoover encouraged people to own their own homes and around 400,000 single family homes were built per year. Single family ownership increased by 40%.
People commuted on extensive network roads to jobs in business districts in the city.
Suburban single family bungalows- Started in the previous decade and carried over. Good home for American family of small means, good taste, and without servants.
The bungalow expressed a "beauty of design obtained by harmony of line, color and proportion" (www.1920-30.com).
Improved standards of residential home building.
Homes were upgraded and more affordable. New materials and building methods made houses easier to heat and cool.
1910-1920- Realist movement. Buildings fit into the land and looked like they belonged with the landscape: Woolworth building and NY Public Library.
1920-1930- Art Deco design movement. Exemplified in Chrysler Building and Empire State Building.
Factories started building upward.
Suburban shopping centers became popular- The first suburban shopping center was built in Kansas City in 1922 and was called the Country Club Shopping Center. Radio/Music Literature The 1920s was a rich period of writing with authors like Ernest Hemingway, F. Scott Fitzgerald, Sinclair Lewis and many more were popular mostly for there works of fiction. Fiction was one of the biggest genres in this decade, because young writers would come home from war and write about feelings of disillusion and alienation. "A sense of rebellion developed and the Victorian idea of decency was considered hypocritical." These writers wanted to rebel in there own way so they began to write about sexuality. Magazines started to appear "Readers Digest," began publishing in 1921 and soon to follow was "Time Magazine," in 1923 and "The New Yorker," later in 1925 which started sell for 15 cents. http://xkcd.com/1127/large/ Warren G. Harding 1921-1923 Calvin Coolidge
1923-1929 Herbert Hoover 1929-1933 Farming Buying on Credit Scientific Management-Frederick Taylor Ford USS Bibliography C005846, Team. ""The Roaring Twenties"" ThinkQuest. Oracle Foundation, 2000. Web. 07 Nov. 2012. <http://library.thinkquest.org/C005846/categories/worldnews/worldn.htm>.
"1920's History." What Happened in the 1920s Inc. News, Popular Culture, Prices and Technology. The People History, 2004. Web. 07 Nov. 2012. <http://www.thepeoplehistory.com/1920s.html>.
"The World in the 1920s: Challenges to European Dominance." The World in the 1920s: Challenges to European Dominance. Pearson Education, 2010. Web. 07 Nov. 2012. <http://wps.ablongman.com/long_stearns_wcap_4/18/4652/1191057.cw/index.html>.
"1920s World Events." 1920s World Events. N.p., n.d. Web. 07 Nov. 2012. <http://www.livinghistoryfarm.org/farminginthe20s/worldevents_01.htm>.