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An Eye for Design

Four design principles and examples including negative space, color, hierarchy and grid.
by

Shelly Johnson

on 7 August 2013

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Transcript of An Eye for Design

an eye for
by Shelly Johnson
design
balance
repetition
color
hierarchy
Gestalt Principal
The whole is greater than the sum of it's parts
strawberries
sweet & tart
sweet & tart
oranges
sweet & tangy
sweet & tart
sour & tart
cherries
lemons
Font
A font is the combination of typeface and other qualities, such as size, weight and style.
mid saturation / mid brightness
low saturation / high brightness
high saturation / high brightness
low saturation / mid brightness
a
b
c
Thank you
Full transcript