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The Manager as a Planner & Strategist

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Skylar Pickard

on 11 February 2013

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Transcript of The Manager as a Planner & Strategist

Recap: Corporate-level strategy is a plan of actions that involves choosing in which industries and counties a company should invest in its resources to achieve its missions and goals.

1. Concentrate on a single industry
2. Vertical integration
3. Diversification
4. International Expansion The Manager as a
Planner & Strategist Presentation by Skylar Pickard
Text: Jones & George Ch8 Group Exercise Planning Overview Formulating
Corporate-Level Strategy
Planning
Determining Mission and Goals and Formulating Strategy
Implementation Strategy

By the end you will understand the vital role managers carry out when they plan, develop, and implement strategies to create a high-performing organization. Determining the Organizations Mission & Goals Formulating Strategy Implementing Strategy 3 Steps in Planning Q: Why is planning important? Levels of Planning CEO MKT ACC R&D MAN Corporate Level Business or Divisional Level Functional Level A process that managers use to identify and select appropriate goals and courses of action for an organization. Determining the Organizations Mission & Goals
A declaration of an organization's purpose that identifies the organization's products and customers and distinguishes the organization from its competitors Formulating Strategy Implementing Strategy Analyze Current Situation & Develop Strategies Porter's Five Forces Low Cost or Differentiation? Low-Cost Strategy: Driving the organizations costs down below the costs of its rivals

Differentiation Strategy: Distinguishing an organization's products from the products of competitors on dimensions such as product design, quality, or after-sales service

Focused Low-Cost Strategy: Serving only one segment of the overall market and trying to be the low-cost organization serving that segment

Focused Differentiation Strategy: Serving only one segment of the overall market and trying to be the most differentiated organization serving that segment Concentration on a Single Industry Reinvesting in a company's profits to strengthen its competitive position in its current industry. Vertical Integration Expanding a company's operations either backward into an industry that produces inputs for its products or forward into an industry that uses, distributes, or sells its products.

Backward Examples?
Forward Examples? Diversification Expanding a company's business operations into a new industry in order to produce new kinds of valuable goods or services Related vs. Unrelated Diversification
Examples? International Expansion Global strategy
Multidomestic Strategy

Choosing to expand internationally:

Example: Licensing & Franchising

Other Examples? Summary & Review Planning
3 Step Process, Levels of Planning

Determining Mission and Goals and Formulating Strategy

Implementing Strategy Understanding the vital role managers carry out
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