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DO:MORE Social

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by

Paul Torres

on 2 November 2012

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Transcript of DO:MORE Social

DO:MORE DO:ADRENALINE DO:DANCE THIS IS HOW WE CROWDSOURCE ? Help me set up
basejumping schools Let's hold the ultimate
urban dance party. IT BEGINS WITH OUR VERTICALS LEADERBOARD 1. BASE jumping school
2. Street dance festival
3. Parkour training for kids
4. Urban dance parties
5. 3D Street Art USING SMS, BY PURCHASING A SPECIFIC PRODUCT OR ON LINE VOTE BY PURCHASE VOTE BY PHONE "VOTE FOR ME" Urban Snowboarding WE START WITH OUR MANIFESTO
TO LAUNCH OUR PHILOSOPHY At Rexona, we celebrate people who ask “What’s next?”, people who challenge themselves to go further and to experience new things. People who aren’t just dreamers but are prepared to put the effort in to achieve their goals. We’re for those people. And our promise to them is that our patented MotionSense protection won’t let you down. The more you move, the more it works. So, go ahead, do more... Rexona won’t let you down.
DO: 3D ART DO MORE FOR THOSE THAT DO, REXONA SAYS BECAUSE WE WON'T LET YOU DOWN WE AIM TO PROVIDE MEANINGFUL
WAYS TO GET PEOPLE TO ENGAGE
WITH THE BRAND AND SEARCH FOR A NEW
GENERATION OF DOERS WE LISTEN TO FIND WHAT THEIR
PASSIONS ARE AND HELP SPREAD THOSE PASSIONS
TO A WIDER AUDIENCE THUS INSPIRING A NEW
GENERATION OF DOERS. WE RECRUIT OPINION FORMERS FOR EACH AND ASK THEM TO THINK BIG THEN LEVERAGE THEIR FANS ACROSS THEIR NETWORKS FANS AND SITE VISITORS VOTE FOR THEIR FAVORITE IDEA CONTENT IS PROVIDED BY THE INFLUENCERS IN THE FORM OF VIDEOS, IMAGES & STORIES 3D Street Art CALLS TO ACTION ENCOURAGE PEOPLE TO SHARE THEIR PASSIONS USERS CAN VOTE ON EACH
OTHER'S SUGGESTIONS OUR NEW VERTICALS SOCIAL ACCELERATORS WILL
BE CREATED TO KEEP THINGS MOVING DO: ___________ Finding Nemo LOCAL MARKETS
CAN HAVE
DIFFERENT VERTICALS AND BEST MULTI-MARKET VERTICALS CAN GET GLOBAL SUPPORT
Full transcript